Google has responded after a YouTube viewer went viral showing a 60-minute unskippable ad.
For several years now, YouTube has been engaged in a continuous struggle against ad blockers. In response, YouTube, which is owned by Google, has implemented different measures aimed at preventing these ad blockers from functioning effectively.
In April 2024, they started enforcing stricter measures against external ad-blocking tools, going so far as to prevent entire videos from playing for users of such tools, in an effort to persuade them to upgrade to YouTube Premium.
In January 2025, a user posted on the YouTube subreddit about a common reason individuals employ ad-blockers on the platform.
Viewer reports 60-minute unskippable YouTube ad
On the 23rd of January, a user posted on r/YouTube about an inconvenience they experienced. They shared a photo of a lengthy advertisement – 58 minutes long – they encountered while streaming a Minecraft-related video. To add insult to injury, they couldn’t jump over it.
This sparked a surge of people rushing to the comment section to discuss their encounters with very lengthy advertisements when viewing YouTube videos.
60 minute un-skipable ad
byu/Lin1ex inyoutube
“I’ve gotten 10-hour ads that’s nothing,” one user said.
A user stated, “I’ve received multiple full-length films as advertisements, but I could skip them. Essentially, it was a free film.
A user pointed out that YouTube doesn’t regulate the type of advertisements it allows. Essentially, someone could illegally upload movies as ads, which is a significant issue. The user believes YouTube should face severe legal consequences due to their inadequate oversight of advertisements.
Following the widespread popularity of the post, Google subsequently announced their tightened policy towards adblockers, advising individuals who find long advertisements bothersome to instead consider subscribing to YouTube Premium as an alternative.
Advertisements serve as essential support for our creators, enabling them to operate and expand their businesses. Using ad blockers goes against YouTube’s terms of service. To address this issue, we have launched a worldwide initiative encouraging viewers who use ad blockers to view ads on YouTube or opt for the ad-free experience offered by YouTube Premium.
This occurs mere months following YouTube initiating probes into allegations that Premium users continued to encounter advertisements on their platform.
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2025-01-29 02:20