On Sundays, football matches broadcasted by Fox could potentially find a new digital platform, along with Jesse Watters, the host of Fox News.
By the close of 2025, Fox Corporation plans to debut an independent, subscription-based streaming service. The company, which has previously held off on investing heavily in creating premium content for broadband viewers, is now finding appeal in this sector. As stated by Fox Corp CEO Lachlan Murdoch, the aim is to establish a new online platform that makes our content accessible to everyone who desires it across various devices and platforms. This service will encompass all of our content, including sports and news.
Murdoch stated that the company thinks it can attract a distinct audience, one that doesn’t consume Fox content through cable or broadcast television. Unlike its aim for the current audience, Fox does not plan on directing linear viewers towards the service. Instead, it aims to cater to individuals who do not have traditional TV subscriptions.
Murdoch stated that they consider the conventional cable package as currently providing the best value for both customers and the company. However, they also feel a growing necessity to cater to a significant audience beyond the scope of the cable bundle.
The strategy seems to stem from the collapse of Venu, a joint streaming platform supported by Fox, Disney, and Warner Bros. Discovery. This platform was intended to broadcast sports programming from all three entities, but fell through due to legal issues, forcing each company to devise separate plans. However, Fox has been hesitant to share its sports rights, such as MLB, NFL, and LIV Golf games, on streaming platforms, opting instead to maintain the revenue streams generated by linear audiences.
Murdoch stated that the company anticipates “reasonable” results from the upcoming independent service, and emphasized that Fox won’t significantly increase investments in fresh rights or content. Instead, this service will compile pre-existing content and brands, and the price point is expected to be “affordable.
More to come…
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2025-02-04 17:18