Facebook starts paid subscription for users to post more links

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Facebook is experimenting with a subscription service that would charge users if they share a lot of links. Some users are seeing a price of £9.99 a month to remove the limit on how many links they can share.

Some users in the UK and US are receiving notifications that they’ll be limited to sharing only two links per month unless they subscribe to a paid plan. This test seems to be targeting accounts that use professional features, which are commonly used by creators and businesses to share and promote their work.

So, Meta actually did test limiting link sharing, and they’ve admitted it! They said it was just a small test to see if making it harder to share links would make people want to subscribe more – basically, to see if it would add extra value for paying members.

For a long time, links have been a key way for people and businesses to connect users with content on the web, like websites, videos, and products.

Facebook tests charging to post more links

Matt Navarra, a social media analyst and one of the users informed on December 16th, believes this test indicates Meta is starting to require payment for features that were previously free.

Facebook is experimenting with a new subscription plan costing $11.99 per month (or £9.99). This subscription would allow users to share more than two links each month. Some users in the US and UK are now encountering these limits and are being prompted to subscribe.

— TopMob (@TopMob) December 19, 2025

According to Navarra, the issue isn’t so much about confirming identities as it is about requiring a subscription to access essential features, as he explained to the BBC.

As a fan, I’m excited about Meta Verified! Basically, it’s a subscription service where you pay to get that blue checkmark, extra help if you have account issues, and protection against people pretending to be me on Facebook and Instagram. It’s nice to know Meta is trying to help keep things secure and offer better support.

According to Navarra, businesses can no longer rely on free exposure on Facebook to grow or attract visitors; they now have to pay for that reach.

Meta confirmed to TechCrunch that they’re currently testing this feature with a limited number of users, and it’s not available to everyone yet. They haven’t announced if they plan to roll it out to more people or make it a permanent change.

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2025-12-19 15:48