Eurovision Introduces Official Code of Conduct for First Time to ‘Protect’ Artists, Competition: ‘We Show How the World Could Be, Rather Than It Necessarily Is’ (EXCLUSIVE)

As a seasoned Eurovision enthusiast who has witnessed the evolution of this grand spectacle over the years, I must say that the recent announcements regarding the new code of conduct and backstage policies are a much-needed breath of fresh air. It’s clear that the organizers are prioritizing the well-being and comfort of the artists, which in turn will undoubtedly enhance the overall viewing experience for us fans.

For the very first time, the Eurovision Song Contest will enforce a formal code of behavior for participants competing in the upcoming event next year.

The guidelines for behavior will primarily summarize existing rules from one source while incorporating some updates. These updates include creating areas where filming is prohibited backstage, increasing the number of private rehearsals, and enhancing rehearsal schedules to provide artists with time for relaxation and enjoyment during their stay in Basel, Switzerland, which will be the host city next year. As previously hinted, Eurovision will also designate a welfare producer who will serve as the primary contact for artists and staff in case of any problems or concerns.

Essential to note, this code of conduct is applicable to everyone who has been authorized for the event, encompassing not only the performing artists but also their support teams and the media in attendance as well.

In response to various controversies at the 2024 edition of the Europe-wide singing competition, which took place in Malmo, Sweden in May, and considering that it has grown into the world’s biggest live music event, with this year’s finale viewed by a global audience of 170 million, and Eurovision’s social media platforms boasting over 555 million accounts on Instagram and TikTok, the European Broadcasting Union implemented several new rules.

This year, some contentious issues arose, one of which involved the disqualification of Dutch contestant Joost Klein during the grand final’s early hours. He was alleged to have displayed threatening behavior towards a female team member, which led to a complaint being filed with the Swedish authorities for investigation.

There were allegations of bullying involving the Israeli team during the event, with 20-year-old Eden Golan, Israel’s representative, being subjected to harsh words and actions due to her participation. This led to her needing to stay in her hotel room mostly for safety reasons because of the abuse she received. At a shared press conference, some of her fellow contestants displayed disrespectful behavior by rolling their eyes and feigning sleep while she spoke. Additionally, other competitors, such as Ireland’s entry, alleged that they were secretly filmed backstage without their knowledge or consent by members of the Israeli delegation.

After the Swiss entry Nemo secured the most votes and took home the trophy at the conclusion of the competition, the European Broadcasting Union (EBU) announced their intention to revise the contest’s rules and welfare guidelines, such as introducing a new director position that would report directly to the EBU. In October, Martin Green, who previously produced the Eurovision competition in Liverpool (2023) and the London 2012 Olympic Games, was selected for this role.

Prior to the release of the new code of conduct slated for Wednesday, Green recently had a conversation with EbMaster about the anticipated modifications and the forthcoming 70th anniversary of Eurovision in 2026.

What are the main changes that are being introduced and why?

Over the last few years, the competition has experienced an unprecedented surge in popularity. Today, it stands as an immense triumph, not only maintaining its impressive viewership on traditional television with 170 million viewers last year, but also expanding significantly across our digital channels. As one might often ponder when faced with such rapid growth, “Has it grown too big? Are we handling it appropriately?” This question prompted the EBU to consider the necessity of a highly experienced individual to oversee the entire operation. Therefore, they decided it was time to introduce a senior position, that of the director, whose responsibilities would encompass current activities as well as exploring potential growth avenues for the show and brand in the future.

Our values resonate strongly today, fostering unity among people via music. We believe even more individuals could benefit from this experience in the future… Just as a precious seed must be cared for and safeguarded amidst changing surroundings, so too must an exceptional competition be nurtured and shielded.

The question posed to the European Broadcasting Union (EBU) and the governing body responsible for Eurovision is: “How can we improve the experience for our artists, staff, and audience?” This inquiry has resulted in the implementation of a code of conduct and duty of care, with a focus on enhancing backstage conditions and prioritizing the well-being of the participants. Given the high-pressure nature of the event, where these often young performers feel the world is watching them more closely than ever due to technology, these changes are intended to ensure that Eurovision remains an exceptional, inclusive celebration while treating everyone equitably and caring for their needs.

Is this the first time there has been an official code of conduct?

This transformation can be described as consolidation, since about 99% of the guidelines were previously scattered across various contracts, rules, and documents. By gathering them into a single, easily comprehensible area, we’ve streamlined the process for everyone involved.

We plan to make it public, open for all to see. Transparency is our goal, not secrecy. Much of what follows may seem obvious: let’s show respect towards each other; let’s care for one another; let’s remember that we are entertaining a wide audience on a prime-time Saturday night event; let’s uphold the values Eurovision has always represented. However, when registering your accreditation online, you will be required to read and confirm that you have understood and agreed to adhere to our code of conduct.

As a movie buff puts it, to secure your pass for the Eurovision event, you must commit to following the event’s code of conduct. Wearing that official lanyard at Eurovision implies you’ve agreed to play by these rules.

Last year there were some well-publicized instances of contestants being disrespectful towards one another. Will that kind of behavior now be explicitly forbidden?

As a passionate cinephile, I always consider things from various perspectives. Of course, we want people to honor the competition, respect its essence as a vibrant musical and communal event. But, we also question whether it’s fair to ask artists to attend press conferences after they’ve already worked tirelessly for 12 hours, potentially in front of an audience of 170 million viewers. That’s why we’re planning to designate some backstage areas as off-limits for filming, offering artists a peaceful sanctuary away from the glare of cameras. Furthermore, we’re contemplating increasing the number of off-camera rehearsals, as many artists have requested more time to build their confidence before the cameras roll. In essence, I believe in examining every aspect, not just focusing on preventing issues but also questioning if there are aspects within our current structure that might be causing them. Therefore, we’ve taken a comprehensive, 360-degree approach to reevaluating the entire event.

Previously, has it been the case that if you’re an artist you’re expected to encounter filming wherever you go backstage?

Absolutely, we strive for continuous improvement. Each year, we take a moment to assess our operations and ask ourselves, “How can we do things even better?” This year, there were certain situations that necessitated a closer look, but it’s crucial to note that we conduct this review every year. Initially, when only official television stations had heavy cameras, allowing cameras everywhere was acceptable. However, with the widespread use of smartphones, it has become increasingly important for the well-being of our artists, staff, and audience to establish designated areas where individuals can relax without intrusive photography. We believe that this change will lead to more self-assured and relaxed artists, resulting in an even better viewing experience for our audience. While the online content and quality of shows remain unchanged, we hope that our audience will notice a more confident and relaxed demeanor among the artists.

Will the no-filming policy in those zones apply to the artists themselves as well as their teams, from dancers to managers to make-up artists?

We’re planning to designate certain zones as relaxation areas at this location, and we expect everyone to adhere to these zones. By following this rule, individuals are showing respect not only for the designated spaces but also for the overall community. It’s simpler to have one rule rather than many exceptions, ensuring clarity for all participants. If you need to capture a quick video for TikTok, for instance, I’ll guide you on where you can do that outside of these zones. We’ll ensure everyone is well-informed about the rules and understands them clearly.

Will the new code of conduct also include sanctions for those who contravene it?

Behind every rule or contract lies a procedure that’s usually not openly discussed. However, if someone believes the code of conduct has been violated, they can bring this to light through various channels. This issue is then addressed following a transparent process, and the outcome, once determined, is clearly conveyed to the concerned party, ensuring their input is valued. So, indeed, enforcing a code of conduct requires a method, but it should always be done in a considerate, structured manner that allows everyone’s voice to be heard.

Last year’s Eurovision obviously became highly politicized – are contestants going to be asked to try and leave politics at the door this year?

I think it’s a constant dialogue with artists and audiences. Obviously, something like a code of conduct, something like [rule] changes are very physical ways we can underline what the competition and what Eurovision stands for. We live in a complicated world, everybody has their views of that complicated world. With Eurovision, we ask that the world is suspended ever so slightly for a few hours on a Saturday night. We show the world how a world could be, rather than it necessarily is, and music and sport have always been ways that can do this. And I think we’ll be in constant dialogue with everybody to say, “Look, let’s keep Eurovision as a space where we bring people together and we celebrate what we have in common, just like we’ve done for 69 years.”

We strive to ensure its continued success, nurturing everyone involved – our team, artists, and audience – as we move forward towards greater accomplishments.

2024-12-10 15:17