EA Wants Devs To View AI As “Thought Partners” – Report

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A recent report details how Electronic Arts is using artificial intelligence across many areas of its business, including creating games and evaluating employee performance. EA encourages its workers to see AI as a helpful collaborator – a “thought partner,” as they put it.

According to the report from Business Insider, EA’s top brass over the past year has urged its nearly 15,000 workers to use AI for everything from coding and concept art to scripting conversations around performance reviews and promotions. Internal documents Business Insider obtained showed some workers are not just expected to take multiple AI training courses, but also use AI daily to expedite work, with the idea that the tech is a “thought partner.”

So, EA’s been pushing this new chatbot, ReefGPT, on us employees. Honestly, it’s been a bit of a headache. I’ve heard from a lot of people – folks who didn’t want to be named, understandably – that it spits out buggy code and just makes stuff up, which actually adds to our workload instead of helping. And it’s not just that. They’re asking us to basically teach the AI how to do our jobs, which is kinda scary. It feels like they’re setting things up to replace us – artists, level designers, the whole lot. It’s a really unsettling feeling, and everyone’s worried about potential layoffs.

So, I used to work at Respawn as a senior quality assurance designer, but I got laid off a few months ago. Honestly, I think it was because of AI. Basically, the AI started doing my job – going through all the feedback from playtesters and summarizing it. It was super efficient, and I think that’s why EA let me and almost 100 other people go. It’s a little unsettling, but that’s what I believe happened.

Earlier this year, EA cautioned that the growing use of AI in the gaming industry could create legal problems and damage its reputation. They explained that players might lose trust in their games and the company if AI isn’t used responsibly.

A group of investors, including representatives from Saudi Arabia and Jared Kushner, has agreed to buy the company for $55 billion, though the deal still needs government approval. This sale, like the way Electronic Arts is using artificial intelligence, brings up important ethical concerns.

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2025-10-21 18:11