This summer, it was confirmed by EA that EA College Football 26 would be launched. Previously, EA had given prominent college football players $600 to use their names, photos, and personas in EA College Football 25 last year. However, if a new sports agency manages to gain traction, EA might need to pay a much larger sum to incorporate those same players into EA College Football 26.
According to Yahoo Sports, Pathway Sports and Entertainment is expanding rapidly by targeting top-tier college football players. The firm is providing players with a $1,500 advance for their NIL (Name, Likeness, and Endorsement) rights, although the specifics of royalty payment are still undefined. Remarkably, more than 450 students from Alabama, Illinois, Georgia, Texas Tech, Wisconsin, and Oregon have accepted this offer, and Pathway aims to grow even further in the future.
At present, Pathway is dispatching emissaries to colleges nationwide, aiming to secure commitments from every college football player on a scholarship. Approximately 11,000 athletes are currently on scholarships, and the cost to sign them all at the current rate would surpass $17 million. However, the report indicates that the total compensation could potentially rise above $20 million when taking into account “ambassador fees” for specific students.
Casey Schwab, one of the founders of Pathway, expressed that the ultimate goal is to increase athletes’ earnings beyond what was seen in the initial year of the video game. He emphasized that this partnership benefits athletic directors, coaches, and educational institutions by providing genuine opportunities for their players, which are indeed legitimate.
Currently, Electronic Arts (EA) isn’t associated with Pathway regarding their project. However, if Pathway manages to secure the athletes that EA desires for EA College Football 26, EA will face a situation where they must either negotiate a new deal or release the game without the popular players who significantly contributed to the success of the EA Sports franchise as one of its top-selling titles.
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2025-02-14 00:08