As a fervent enthusiast, I’ve noticed an astounding surge of 216% in American users opting for Mandarin lessons on Duolingo, likely due to TikTok’s absence being filled by the rapidly popular RedNote app.
With TikTok potentially being banned in the U.S. on January 19th, there’s been a significant surge – a whopping 216% – of American users opting to learn Mandarin on Duolingo.
The method taken by American investigators follows suit after the Chinese social media platform, RedNote (or Xiaohongshu), started replacing TikTok. As RedNote primarily operates in Mandarin, numerous TikTok users have endeavored to learn and use this language instead.
On January 15th, Duolingo, a popular, no-cost language learning app, shared on Twitter that they’ve observed an upsurge in American learners focusing on Mandarin Chinese. This growth has been ongoing for approximately a year, yet it’s the percentage that significantly escalated this month.
It seems there’s a significant increase in people learning Mandarin in the U.S., with a rise of approximately 216% over the past year compared to now.
— Duolingo (@duolingo) January 15, 2025
On occasion X, Duolingo playfully commented, “Are you picking up Mandarin just to annoy someone? You’re not the only one.” In fact, there has been a staggering 216% increase in new Chinese (Mandarin) language learners in the United States compared to this same period last year.
The sudden rise in popularity is expected, considering that RedNote claimed the top spot for most downloaded apps on January 13, outpacing competitors such as TikTok, YouTube, and Lemon8.
Some users on social media platforms are adopting Duolingo as a means of assisting new RedNote users (“Duolingo helping bridge the gap for novice RedNote users”). Meanwhile, others criticized those who use Duolingo by stating, “It seems that TikTok users prefer learning a foreign language instead of transitioning to Reels.
You are bridging the gap. 🫡
— A. Pettit (@PettitFrontier) January 15, 2025
Only tik tok users would rather learn a different language than move to Reels.
— Statistics Don’t Lie (@StatsTruth_) January 16, 2025
Lawyer reveals RedNote could also be banned
Even though an increase in American social media users studying Mandarin has been observed, Neil Elan from Stubbs Alderton & Markiles, LLP, a business litigator, expressed concern that RedNote might face potential bans as well.
Elan expressed that if the circumstances of RedNote, Lemon8, and other comparable companies resemble those of TikTok, then it could establish a precedent for them to be governed in the same manner as TikTok.
Despite a portion of the 150 million TikTok users in the U.S. having transitioned to RedNote with Duolingo’s aid, the wisdom of switching apps might be called into question if the U.S. Supreme Court upholds a potential TikTok ban.
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2025-01-17 02:03