Hideki Sato, a key figure in the creation of Sega consoles including the Dreamcast, Mega Drive, and Master System, has passed away at 75. He was often called the ‘Father of Sega Hardware’ due to his significant contributions to the company’s gaming systems.
According to a report on X by Japanese publication Beep21, Hideki Sato, often called the “Father of Sega Hardware,” died on February 13, 2026. The post described him as a pivotal figure in Japanese gaming who was beloved by Sega fans worldwide.
Hideki Sato developed Sega’s most iconic consoles
Hideki Sato is the designer many fondly remember from classic Sega consoles. He oversaw the design of every Sega system from the SG-1000 in 1983 all the way through the Dreamcast in 1999. Though the Dreamcast wasn’t initially successful, it’s now a beloved console known for its many classic games.
Hideki Sato was a key figure in Sega’s history, starting as an engineering leader for all their consoles beginning in 1983. He later became president of Sega after Isao Okawa passed away in 2001. Sato held this position for two years before leaving Sega altogether in 2008.
We are deeply saddened to announce the passing of Hitoshi Sato, known as the ‘father of Sega hardware’. He was a truly remarkable figure who captivated Sega fans worldwide and left an indelible mark on Japanese gaming history. The excitement and spirit of innovation he fostered will forever remain in the hearts of countless fans. Our sincere condolences.
— Beep21 (@Beep2021) February 14, 2026
Following the passing of Hideki Sato, fans flooded social media with tributes. Many shared how his work with SEGA hardware defined their childhoods, expressing gratitude and offering final farewells. Others fondly remembered the joy his designs brought them, describing him as a key part of their youth and wishing him peace.
Sega released a statement expressing their sadness over the death of Hideki Sato, who was President of the company from 2001 to 2003. They offered their condolences to his family and friends, and stated they will always remember his contributions to Sega.
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2026-02-16 13:50