2024 saw Italy’s box office revenues hold steady, amassing approximately €494 million (or $513 million USD) in ticket sales and around 70 million admissions. This figure is only slightly less than the previous year’s take of $514 million.
This year, Disney secured the top three films domestically with “Inside Out 2,” earning $48.3 million; “Moana 2,” bringing in $20 million; and “Deadpool & Wolverine” with a revenue of $18.7 million in the Italian cinematic market, as reported by Cinetel, a national box office compiler.
During a time when there were fewer major Hollywood films due to the effects of last year’s strikes in Hollywood, it was local productions like “The Boy With Pink Pants,” an Italian movie that gained unexpected popularity, that played a significant role in maintaining the market’s vitality. This teen drama by director Margherita Ferri, based on a true story about a 15-year-old boy who tragically took his own life after facing bullying at school and online, became the standout film of the year, earning over $9 million since its release on November 7, surpassing well-known Hollywood productions like “Wicked” and “Venom 3.” A similar trend occurred in France, where the most successful films of 2024 were French movies, “A Little Something Extra” and “The Count of Monte Cristo,” which outperformed major Hollywood blockbusters.
The movie titled “Pink Pants,” made by Eagle Pictures under Tarak Ben Ammar’s supervision, debuted at the Rome Film Festival in October. With a powerful social media promotion, it quickly took over as the most popular local film of the year, pushing aside Paolo Sorrentino’s film “Parthenope” – which earned about $8 million in Italy – from the top spot. Despite being surpassed, “Parthenope,” which is Sorrentino’s 10th feature and the second highest-grossing local release of the year, still achieved his best domestic earnings to date, outperforming the domestic revenue of his 2013 Oscar-winning film “The Great Beauty.
Benedetto Habib, head of the Italian producers’ union, stated on Tuesday that Italian cinema is thriving, not just due to the excellence of its films, but mainly because of the revitalized bond it has formed with the audience. He further pointed out that at present, four homegrown productions are among the top ten highest-grossing films in Italy from August 2024 to January 6, 2025.
2024 saw Italian productions accounting for over a quarter (25%) of domestic ticket sales. This is relatively small compared to the 44.4% market share that local productions held in France, a larger market, in the previous year. However, it exceeds the 19% local market share achieved by Spanish films in Spain, where the market size was slightly larger than Italy with approximately 71 million admissions against Italy’s 70 million tickets sold.
Despite optimism in Italy’s film industry regarding the 2024 box office figures, the projected numbers are concerning given that, before the pandemic, a successful year was defined by more than 100 million ticket sales. With only 70 million admissions forecasted, we are still quite far from meeting this benchmark.
In a statement, Cinetel emphasized the significance of the summer season in 2024 for Italy, which has traditionally been problematic. They pointed out that the highest box-office earnings typically occur between June and August, as well as during the Christmas season when domestic movie-watching increased by 28% compared to 2023. During the recent holiday period, Italian productions and co-productions made up nearly half (45%) of the total revenue. Cinetel further reported that seven out of the twelve months in 2024 saw more ticket sales and earnings than during the same periods in 2023.
Read More
- SUI PREDICTION. SUI cryptocurrency
- „People who loved Dishonored and Prey are going to feel very at home.” Arkane veteran sparks appetite for new, untitled RPG
- LDO PREDICTION. LDO cryptocurrency
- Destiny 2: A Closer Look at the Proposed In-Game Mailbox System
- Clash Royale Deck Discussion: Strategies and Sentiments from the Community
- Jennifer Love Hewitt Made a Christmas Movie to Help Process Her Grief
- ICP PREDICTION. ICP cryptocurrency
- Naughty Dog’s Intergalactic Was Inspired By Akira And Cowboy Bebop
- Critics Share Concerns Over Suicide Squad’s DLC Choices: Joker, Lawless, and Mrs. Freeze
- EUR IDR PREDICTION
2025-01-07 18:46