A new family dynamic between David Beckham and Matt Damon kicks off in Super Bowl LIX.
Two siblings, separated at birth, reconnect through sharing Stella Artois beer in an upcoming advertising campaign by Anheuser-Busch InBev, which is set to run for several months.
Chris Jones, a high-ranking marketing executive for premium brands at a major brewery, expresses that the unique friendship between David Beckham and Matt Damon, who unexpectedly discover they share a passion for Stella Artois, is simply priceless. The aim with this collaboration is to engage more audiences more regularly. Viewers should keep up throughout the year to witness how their relationship develops further.
Stella Artois last advertised during the Super Bowl in 2019, with Sarah Jessica Parker reprising her role as Carrie Bradshaw from “Sex and the City” on HBO and Jeff Bridges portraying “The Dude” from the 1998 movie “The Big Lebowski”. In 2025, they plan to introduce a new pair of characters to highlight “quality moments in life”, according to Jones.
In the latest advertisement, Beckham learns about his long-lost American twin brother. Initially struggling to bond, they find common ground when they both express fondness for Stella Artois, bridging their gap.
Jones remarked that it was captivating to observe the duo seamlessly blend into each scene and continually intensify their interaction,” he added, remembering that “David exhibited sheer professionalism, and his repeated practice of greeting his twin brother using his own name had everyone in stitches. Another hilarious moment came when Matt opened the door as ‘Dave Beckham,’ followed by his baffled reaction to his brother’s confusion over chicken wings. It was truly remarkable to witness their effortless performance and the evolution of their relationship in every scene.
In preparation for the Super Bowl, Stella Artois has collaborated with celebrities like David Spade to fuel discussions on social media using the hashtag #WHOISTHEOTHERDAVID. They’ve also revealed billboards in Los Angeles and New York City, one featuring Beckham pondering deeply with a caption asking “Who is the other David?”, and they plan to display life-size figures of both celebrities at various retail stores throughout the United States.
According to Jones, we’ve got even more exciting things coming up! The tale of ‘David and Dave’ will showcase our diverse projects throughout 2025. This story will emphasize the importance of cherishing everyday, unforeseen moments in life, all while celebrating Stella Artois a little extra.
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2025-02-04 17:17