Cyberpunk 2077 dev explains why Male V disappeared from later marketing

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Someone who worked on Cyberpunk 2077 has clarified why the male version of the main character, V, appeared less in advertising as the game got closer to release. They said it wasn’t a mistake, but a conscious choice made by the team.

Igor Sarzynski, the creative director at CD Projekt RED, explained why the male version of the main character, V, wasn’t featured as much in Cyberpunk 2077’s marketing after the game first launched. He was answering a fan question about this specific change.

According to Sarzynski, the original game heavily featured the male version of V in its marketing. For the ‘Phantom Liberty’ expansion, the team opted for a different approach, showcasing each version of V equally.

Hey @srznsk.bsky.social, I’m curious why Male V hasn’t been featured in any promotional material or crossovers since the game first launched. It seems like he’s been completely left out after the initial hype.

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The original game’s marketing focused solely on the male version of V. For Phantom Liberty, we decided to showcase both male and female V equally – one version for each marketing campaign.

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Besides appearing in the game itself, the male version of V hasn’t received as much attention as the female version. The recent collaboration with Fortnite, for example, only featured the female V and Johnny Silverhand.

Act 1 behind the scenes

The comment was made during a discussion about the beginning of Cyberpunk 2077 and how it was structured. Sarzynski disagreed with the suggestion that the opening should have been longer, explaining that adding more to the setup would have actually made the game feel slower, not better.

Someone asked if adding more to the beginning of Cyberpunk 77, before the main heist, would improve the game. The response was no, comparing it to wanting to spend more time with Luke Skywalker as a farmer before his Star Wars adventure began – it wouldn’t necessarily make the story better.

Players are already taking their time exploring the game, with some spending over 20 hours just in the Watson district. According to Sarzynski, that’s perfectly fine – it’s an open-world game, so players can go at their own speed. However, he also pointed out that making the initial goal of ‘reach the top’ take too long could lead to a confusing and aimless experience.

Sarzynski emphasized that the opening montage wasn’t removed from the game. He explained that the initial plan always included it, and that both the way the story unfolds and the marketing strategy were deliberate design choices, not last-minute adjustments.

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2026-01-11 15:49