I’m seeing that the company is facing some serious trouble. It seems they’re being accused of giving user data to a marketing firm, and now a class action lawsuit has been filed because of it.
Crunchyroll is facing a lawsuit alleging they improperly shared users’ private data with a marketing firm called Braze. The lawsuit claims Crunchyroll shared personal information—like email addresses, device IDs, and what anime shows people watched on the app—with Braze without getting users’ permission.
Crunchyroll recently settled a case from 2023 involving privacy concerns. They paid $16 million due to accusations of violating the Video Privacy Protection Act (VPPA) by using a tool called Facebook Pixel to track users. As part of the agreement, Crunchyroll promised to stop using this type of tracking.
Crunchyroll Hit with New Class Action Lawsuit Over Sharing User Data with Marketing Firm
A lawsuit claims Crunchyroll broke the Video Privacy Protection Act by secretly adding software from a marketing firm called Braze to its streaming app.
As early as 2022, Crunchyroll revealed private user data to a third-party company by using Braze, a tool for building and managing app features like in-app messages, notifications, and email marketing.
I recently came across the Video Privacy Protection Act of 1988, and it essentially makes it illegal to reveal someone’s video rental history – things like what movies they rented – unless there are specific exceptions. It changes federal law to protect that personal information.
Information can be shared in the following cases: (1) directly with the consumer, (2) with the consumer’s written permission, (3) when legally required by a federal or state warrant, grand jury subpoena, or court order following specific rules, (4) if only names and addresses are shared and the consumer had a chance to opt out, (5) as part of normal business operations for the video service provider, or (6) when required by a civil court order.
The lawsuit claims Crunchyroll intentionally shared user data with a company called Braze. This data included personal details like email addresses, device IDs, and what anime shows and episodes users were watching on the Crunchyroll app.
The people suing claim they were receiving personalized ads and notifications because the company was tracking what they watched.
In a lawsuit against Crunchyroll, plaintiffs claim that the app sends information allowing Crunchyroll (and its partners) to track the specific videos each subscriber watches. Over time, this repeated tracking builds detailed profiles of users’ viewing habits.
The claims against Crunchyroll are concerning. The lawsuit, filed with a 2026 deadline, alleges multiple violations of privacy law and suggests Crunchyroll has been improperly collecting user data, including personal details and what they watch. This data includes viewing habits related to content depicting explicit violence and sexual themes.
The people suing are asking for $2,500 for each time the law was broken, plus money to cover their legal fees and other costs related to the lawsuit.
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2026-03-08 02:10