Instead of a typical Super Bowl commercial, Chipotle is focusing on a social media campaign that could give away as much as $1 million in free food to people watching the game.
On February 8th, the fast food chain will release a special Instagram Reel as soon as an ad created by AI airs during the Super Bowl. The first 100,000 fans to react will get a code for a free menu item.
The brand is also offering special nacho bundles for a limited time through its app, starting a few days before the game.
How Chipotle’s Super Bowl giveaway works
Rather than run a traditional commercial during the big football game, Chipotle is taking a different approach. They’re planning to air an ad created by artificial intelligence after halftime, just before the third quarter begins.
Shortly after, the brand will share a Reel on Instagram called “The Chipotle Realest 30” that features a code you can use to redeem an offer.
According to Chipotle, the promotion will run as follows:
- A one-time 30-second Reel will be posted to Instagram featuring a claim code
- The first 100,000 people to text the code to 888222 will receive a free entrée
- Standard text and data rates apply
Chipotle uses only real ingredients – no artificial colors, flavors, or preservatives – in its food. So, when you see an AI-powered ad from us during a TV event, it’s our way of celebrating and giving fans what they truly crave: authentic, real food, explained Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer.
You can use the free entrée codes in the U.S. until February 12th for any entrée on the regular menu, while supplies last.
Game Day Nacho Hacks launch in the app
In addition to the giveaway, Chipotle is offering three special “Game Day Nacho Hacks” for a limited time. You can only find these hacks on the Chipotle app and website from February 5th to February 8th.
These online-only bundles are perfect for sharing with a small group – think three or four people. They come with chips, queso, guacamole, and a variety of salsas, and you can add protein if you’d like.
The three options include:
- Game Day Nacho Hack with Chicken
- Two high-protein cups of Adobo Chicken
- Two large bags of chips
- Two large sides of Queso Blanco
- Two large sides of guac
- Two large sides of roasted chili corn salsa and fresh tomato salsa
- Game Day Nacho Hack with Steak
- Two high-protein cups of steak
- Two large bags of chips
- Two large sides of Queso Blanco
- Two large sides of guac
- Two large sides of roasted chili corn salsa and fresh tomato salsa
- Game Day Nacho Hack
- Two large bags of chips
- Two large sides of Queso Blanco
- Two large sides of guac
- Two large sides of roasted chili corn salsa and fresh tomato salsa
Chipotle announced that its popular Chicken al Pastor will be back on the menu for a limited time starting February 10th. Loyalty program members can order it a day early, on February 9th, through the Chipotle app and website.
Chipotle isn’t the only brand offering special deals for the Super Bowl. Buffalo Wild Wings is once again giving away free wings, and Heinz has created a massive seven-pound container of ketchup called the “Kegchup” for parties.
Read More
- Lacari banned on Twitch & Kick after accidentally showing explicit files on notepad
- Adolescence’s Co-Creator Is Making A Lord Of The Flies Show. Everything We Know About The Book-To-Screen Adaptation
- YouTuber streams himself 24/7 in total isolation for an entire year
- The Batman 2 Villain Update Backs Up DC Movie Rumor
- What time is It: Welcome to Derry Episode 8 out?
- PUBG Creator Says He Is “Really heartened” About The Backlash To AI In Gaming
- Now you can get Bobcat blueprint in ARC Raiders easily. Here’s what you have to do
- These are the last weeks to watch Crunchyroll for free. The platform is ending its ad-supported streaming service
- Jane Austen Would Say: Bitcoin’s Turmoil-A Tale of HODL and Hysteria
- Jamie Lee Curtis & Emma Mackey Talk ‘Ella McCay’ in New Featurette
2026-02-03 19:19