‘Avatar: Fire and Ash’ Lands $12 Million in Previews Ahead of Opening Weekend
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According to Variety, Avatar: Fire and Ash earned $12 million in early previews domestically, suggesting a strong opening weekend. While this is lower than the $17 million earned by The Way of Water, it’s a good indication of how the film will perform. Current projections estimate Fire and Ash will make between $90 and $105 million by the end of the weekend – more than the original Avatar from 2009, but less than The Way of Water‘s $134 million. The film’s long-term success will depend on how well it continues to draw audiences in the coming weeks, as both previous films had incredibly strong runs. However, it’s already clear that audiences are still interested in James Cameron’s Avatar franchise.






