The Paramount+ Debut of UFC Enraged Its Most Die-Hard Fans

Despite the event being free (not requiring a pay-per-view purchase), many fight fans were upset by the sheer amount of advertising shown before, during, and around the UFC 324 fights. While the event drew a record 5 million streams and reached over 7 million households in the U.S. and Latin America on Paramount+, the strong negative reaction to the ad-heavy format was immediate and widespread.








