Bybit EU has stitched up a three-year title partnership with the Stockholm Open, and from 2026 to 2028 the tournament will politely wear the Bybit Stockholm Open badge. It’s the kind of deal that sounds straightforward until you picture the banners unfurling above the court like a polite bobsled team in slow motion.
Bybit EU, the European arm of Bybit and a MiCAR-licensed crypto-asset service provider, is signing on for three years, so the event will be known as the Bybit Stockholm Open from 2026 through 2028.
The partnership marks a long-term commitment that gives the historic tennis tournament a steady sponsor to keep players and spectators happy. As part of the deal, the tournament will reclaim its classic name, reinforcing its identity and its long-standing ties to Stockholm and Swedish tennis.
Bybit sees the Nordic region as a strategically important market and believes the Stockholm Open is a perfect stage for building a lasting presence. Gustav Buder, Regional Partner Nordics at Bybit EU, noted that the tournament’s long history, high credibility, and audience that values quality and long-term commitment made it a natural fit, and that the partnership is a meaningful step toward trust and a durable Nordic presence.
Since it began, the Stockholm Open has been something of a meetup for sport, business, and the public, with a long tradition of working with partners from the financial world. The tournament draws an audience with a keen interest in finance and business, a demographic that sits very nicely with Bybit EU’s profile.
The deal will let Bybit engage its premium client base through the Bybit VIP program, offering select clients curated access to the tournament and bespoke experiences that bridge finance, sport, and long-term value creation.
Rasmus Hult, CEO of Bybit Stockholm Open, said the tournament has extensive experience working with financial partners and views Bybit as a strong, long-term partner sharing its ambition to keep developing the event. He added that reclaiming the tournament’s classic name together clearly reflects its home and heritage.
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2026-02-10 16:58