Bud Light and the Buffalo Bills teamed up to create a special, limited-edition beer called Blizzard Brew. Uniquely, the beer was made using actual snow collected from Highmark Stadium, celebrating the last season played at the iconic venue.
This announcement showcases a beloved tradition within the team’s fanbase: volunteers regularly clear snow from the stadium before home games.
After the season’s first snowfall, the brand teamed up with the Buffalo Bills, collecting snow from Highmark Stadium and bringing it to the Anheuser-Busch brewery in Baldwinsville.
Real snow was part of the beer-making process, and the resulting brew was packaged in special 16-ounce cans created for this partnership. Called Blizzard Brew, it will be available at stores around Buffalo and at the Buffalo team’s last home game of the regular season.
Bills Hall of Famer Andre Reed will be at Highmark Stadium for the team’s last home game, teaming up with Bud Light to celebrate Bills Mafia and their famous tradition of shoveling snow.
Bud Light launches ‘Blizzard Brew’ made with Buffalo, NY snow
According to Todd Allen, Bud Light’s marketing head at Anheuser-Busch, this initiative highlights the passion of Buffalo Bills fans, with Blizzard Brew being a tribute to their unwavering support.
According to Bills Chief Commercial Officer Jason Hartlund, the brand will continue its longstanding relationship with the team through a program that celebrates both the dedication of fans and the unique weather in Buffalo.
Bud Light and the Buffalo Bills have been partners for almost 25 years, and they’re excited to keep working together on a unique program. It combines the energy of Bills fans – known as Bills Mafia – with Buffalo’s famous harsh weather, resulting in something new: ‘Blizzard Brew,’ which they’re happy to launch for fans.
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2025-12-10 22:18