Bryan Cranston expressed his gratitude to OpenAI for taking action against realistic fake videos – or deepfakes – of him and his characters created on their Sora 2 platform.
When OpenAI released Sora 2, its new video creation tool, the internet quickly filled with realistic but fake videos, many of which featured celebrities – including some who are no longer living.
There was discussion about whether famous people shown in the videos needed to specifically request to not be included in Sora 2.
So, I’m hearing a lot of talent agencies are saying OpenAI basically told them their actors had to opt-out of having their voices and images used. But OpenAI is saying they built in protections to make sure everyone gives permission before their likeness is used – it’s a pretty confusing situation, honestly. It sounds like there’s a big disagreement about how this whole thing is working.
Bryan Cranston thanks OpenAI for “improving” deepfake guardrails
The problem reached a critical point this month when the LA Times reported, on October 11th, about a digitally created Michael Jackson appearing in a selfie video alongside an image from the show Breaking Bad.
Bryan Cranston, the actor known for his role in that show, brought concerns to the attention of the actors’ union, SAG-AFTRA, about the use of his image on Sora 2. On Monday, October 20th, he released a statement through the union, expressing his gratitude to OpenAI for strengthening its safeguards to prevent people from creating images of him without permission.
Bryan Cranston expressed strong concern that his voice and image, like those of other performers, could be used without permission. He appreciates OpenAI’s efforts to address this issue with its policies and safeguards, and hopes all companies working with similar technology will respect performers’ rights to control how their voice and likeness are replicated.
On the same day, The Guardian reported that UTA and CAA, along with OpenAI, the actors’ union Sag-Aftra, and the Association of Talent Agents, released a joint statement. They acknowledged that the incident involving Bryan Cranston was a mistake and committed to collaborating to safeguard actors’ control over the use of their likenesses – specifically, whether and how they can be digitally recreated.
Sean Astin, currently the president of SAG-AFTRA and known for his role in Stranger Things, explained that Bryan Cranston, like many actors, risks having his voice and image used without permission thanks to new technologies that can easily copy them.
Bryan made the right decision by reaching out to his union and legal representation to resolve the issue, and thankfully, it had a good outcome. I’m pleased that OpenAI will now use a system where artists can actively choose if they want their voice and image used in AI technology.
If you’re interested in learning more about the discussions surrounding AI, you can explore the recent controversies involving Robin Williams, the AI creation Tilly Norwood, and films like Megalopolis, Late Night With the Devil, and Thunderbolts. Also worth checking out are the TV shows True Detective and the One Piece anime, all of which have sparked debate around this topic.
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2025-10-21 15:19