Disney believes that the group of recently developed “slim packages,” often referred to as “skinny bundles,” provide a more effective method for offering ESPN to people who’ve cut their TV cords, compared to Venu – the abandoned streaming sports collaboration with Warner Bros. Discovery and Fox Corp.
Disney thinks it’s better to offer ESPN through these new “skinny packages” instead of the partnership with Warner Bros. Discovery and Fox Corp. that didn’t work out.
Disney’s CEO, Bob Iger, stated during a call with investors on Wednesday that ESPN should be made as accessible as possible, in whatever form consumers prefer. This means it can be consumed through an app by some, while others might opt for the more conventional expanded or basic bundle. Some may even shift towards smaller bundles or packages focused solely on sports content.
Venu emerged as a novel approach for delivering linear sports content to viewers who have abandoned traditional TV and cable services. However, the initiative faced a setback due to a legal dispute from Fubo, a streaming platform specializing in sports, which argued that the arrival of Venu would potentially drive it out of business. Ultimately, Disney decided to acquire a controlling interest in the company and merge Fubo with its existing live-TV operation, which had been operating through Hulu.
Even more “lean” television packages are coming soon. Just last week, Comcast introduced a new service centered around sports and news, and on Tuesday, Fox Corporation announced plans for their own subscription service focusing on the same subjects.
More slim TV packages are being prepared for release. Last week, Comcast launched a new service emphasizing sports and news, while on Tuesday, Fox Corporation said they’re planning to offer a standalone service with similar content.
Iger stated that these packages serve as an effective method for delivering ESPN. As they considered this approach, he continued, Venu seemed unnecessary to us, making it a prime chance to offer ESPN on numerous slim bundles and subsequently combine Hulu’s live-TV service with Fubo. Iger added, “In truth, while we appreciate that business, it wasn’t a key focus for Hulu.
Disney is still moving forward with the release of its premier ESPN streaming service, which will be a subscription-based platform. This service will offer additional features related to sports betting and fantasy sports. Additionally, Disney plans to provide an option for subscribers of Disney+ and Hulu to bundle ESPN as part of their packages.
Disney asserts that it’s advantageous for ESPN to be readily accessible to a fresh generation of consumers, offering them an exceptional service. This way, ESPN’s business is likely to thrive.
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2025-02-05 17:48