A recently launched AI company is sparking conversations reminiscent of the TV show Black Mirror with its new app. The app allows people to build digital versions of deceased loved ones that can interact with users.
2Wai, a company, recently gained widespread attention after its founder, Calum Worthy, posted a touching video. The video showed a pregnant woman interacting with an AI version of her mother, who had passed away, using her phone. The clip then fast-forwards ten months to show the AI “grandmother” reading a bedtime story to the woman’s baby.
As time passed, the child grew into a young boy who would casually talk to the AI character while walking home from school. The story ends with him as an adult, sharing the news with the AI version of his grandmother that she’s going to be a great-grandmother.
The video ends by saying that with 2Wai, even just three minutes can feel like a long time. Worthy also explained that the company aims to create a lasting record of human life through its platform, which lets people connect using avatars.
Critics slam AI avatars of dead family members as “demonic”
The idea quickly reminded people of the popular 2013 Black Mirror episode, “Be Right Back.” That episode features a woman who copes with loss by using an AI recreation of her late boyfriend – based on his digital footprint – as played by Domhnall Gleeson. The technology in the episode starts with simple chat programs and eventually develops into realistic android robots.
What if the loved ones we’ve lost could be part of our future?
— Calum Worthy (@CalumWorthy) November 11, 2025
People on social media were strongly disturbed by the video, with many describing it as terrifying or even evil and calling for the technology behind it to be eliminated. This ignited a new discussion about the ethical limits of using AI to interact with images of deceased individuals.
With AI-powered avatars becoming incredibly lifelike and robots improving quickly, it won’t be long before we can create physical android copies of people. This raises serious new ethical concerns we need to consider.
You can download 2Wai for free on the App Store, and there are optional purchases you can make within the app. An Android version is expected to be released in the near future.
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2025-11-13 23:18