Asset Managers and Crypto Firms Race to Bring $13.5 Trillion Onchain by 2030

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Asset Managers and Crypto Firms Expand Push to Bring Traditional Markets Onchain

Key Takeaways:

  • Ondo Finance is partnering with Franklin Templeton to bring tokenized stocks and ETFs onchain.
  • Bitpanda is launching a MiCA-compliant layer-2 for tokenized assets.
  • Startale Group raised $63 million to expand tokenization and stablecoin infrastructure.
  • The tokenized asset market is projected to grow to $13.5 trillion by 2030, accelerating competition across finance and crypto.

Ondo And Franklin Templeton Push Tokenized Securities

As a researcher following the decentralized finance space, I’m seeing a significant move from Ondo Finance. They’re partnering with Franklin Templeton to explore bringing traditional investment options – things like bonds and funds – onto the blockchain. Essentially, they’re trying to bridge the gap between traditional finance and the world of tokenized assets.

Ondo is pleased to announce a new partnership with Franklin Templeton, a leading global investment firm managing $1.7 trillion in assets.

We’re partnering with Ondo Global Markets to make Franklin Templeton’s investment products available on the blockchain.

— Ondo Finance (@OndoFinance)

This partnership will focus on Ondo Global Markets, a platform that creates digital tokens representing ownership of assets like stocks and ETFs. These tokens reflect the value of the original assets and can be stored in digital wallets, letting users invest without needing a traditional brokerage account.

Franklin Templeton, a financial firm managing around $1.7 trillion, will provide the investment products and educational resources for people who actively use cryptocurrencies. This move is part of a growing trend of asset managers looking into blockchain technology as a new way to reach investors.

Bitpanda Builds Regulated Layer-2 for Europe

Bitpanda is also working to become a leading infrastructure provider for digital assets in Europe. They are building Vision Chain, a new platform based on Ethereum technology, that will allow banks and financial companies to easily create and manage tokenized assets while complying with European regulations like MiCA and MiFID II.

We’ve spent years making investing accessible.

Now, together with , we’re building the infrastructure to bring European institutions onchain.

Vision Chain is created using the OP Stack, which blends the security and transparency of Ethereum with a specialized system for…

— Bitpanda (@Bitpanda_global)

Bitpanda is presenting its platform as a secure and legally compliant space where traditional investments like stocks, bonds, and funds can be converted into digital tokens and traded on a blockchain. By using advanced technology alongside robust security and compliance features, Bitpanda hopes to make it easier for established financial institutions to start using blockchain technology.

Bitpanda is expanding on its current relationships with banks in Germany and Austria to offer a simple, ready-to-use solution. This allows financial institutions to easily integrate tokenization into their services without needing to create their own complex systems.

Tokenization Expands Market Access And Competition

The broader push into tokenized assets reflects a rapidly growing market opportunity.

A new report from Mordor Intelligence forecasts significant growth in the tokenization market, jumping from $2.08 trillion in 2025 to $13.55 trillion by 2030. This represents an estimated annual increase of around 45%, driven by the increasing transfer of real-world assets to blockchain technology.

Platforms such as Ondo Global Markets are gaining popularity, currently holding over $620 million in assets and facilitating more than $12 billion in trades among 60,000 users. This is because they make trading easier by offering 24/7 access, allowing users to directly own their assets through digital wallets, and removing many location-based restrictions.

Despite progress, unclear regulations and growing competition continue to be major hurdles. With more companies joining the market – including banks, brokers, and fintechs – everyone is trying to establish their position in this evolving landscape.

Startale Raises $63 Million to Build Onchain Ecosystem

Startale Group recently secured $63 million in Series A funding, demonstrating ongoing investor enthusiasm for the foundational technology behind tokenized finance.

The round included $50 million from SBI Group and $13 million from Sony Innovation Fund.

Startale is building a range of blockchain-based tools. These include Strium, which handles tokenized securities, stablecoins like JPYSC and USDSC, and an app for everyday users connected to the Soneium network (supported by Sony). Startale’s goal is to become a comprehensive “super app” offering services like payments, asset management, and direct access to blockchain features.

Infrastructure Race Accelerates Across Tokenized Markets

The recent actions of companies like Ondo, Franklin Templeton, Bitpanda, and Startale demonstrate a quickly escalating competition to create the foundational technology for tokenized finance.

Established investment firms are concentrating on how to offer their existing products using blockchain technology. Meanwhile, newer crypto companies and financial technology firms are developing the underlying technology needed for creating, processing, and accessing these digital assets.

Now that tokenization is becoming widely used, the focus has shifted from simply creating digital assets to controlling the platforms that will govern how those assets are made, bought, sold, and used in the future of finance.

This article is for informational purposes only and shouldn’t be considered financial, investment, or trading advice. Coindoo.com doesn’t support or suggest any particular investment or cryptocurrency. Before making any investment choices, be sure to do your own research and talk to a qualified financial advisor.

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2026-03-25 21:08