AI Can Help Save The “Broken, Beaten, Battered” Games Industry, Dev Says

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Glen Schofield, a long-time video game creator known for his work on popular franchises like Dead Space and Call of Duty, believes the gaming industry is struggling with significant problems. He suggests that artificial intelligence could offer solutions, even as many game developers express worries about the growing use of AI technology.

According to IGN, industry veteran Schofield recently stated at Gamescom Asia that the gaming industry is currently in a difficult state. He believes developers are overworked and facing a lot of challenges, and he wants to see a return to a more positive environment instead of the current negativity.

The games industry should embrace AI, not fear it, Schofield said.

He explained that AI isn’t meant to take anyone’s job, but rather to help people work more quickly, effectively, and efficiently. He emphasized that AI is a tool for everyone – not just those in leadership or creative roles, but also for writers and marketing professionals.

Jamie Schofield urged leaders in the gaming industry to start teaching developers how to use artificial intelligence and to integrate AI tools into their work immediately. A recent 2024 survey shows this is already becoming common, with most game developers globally now using AI, even though some developers have concerns about it.

Many people worry that AI might take over jobs and stifle creativity, but Schofield reassured developers that human input will always be essential. He emphasized that original ideas are the core of the industry, and those ideas come from people.

Schofield explained that while AI might cause temporary changes in the gaming job market, it will ultimately lead to more job opportunities. He compared it to past technological advancements like cell phones, the internet, computers, and cars – all of which initially sparked job security concerns but eventually created entirely new industries and millions of jobs that didn’t exist before.

Schofield isn’t alone in thinking AI could benefit video game development. Masahiro Sakurai, the creator of Kirby and a key figure in the Super Smash Bros. series, agrees that making big-budget games is currently difficult, and believes AI could offer a solution.

Sony and EA Sports have both successfully used artificial intelligence to improve their game development processes. Sony specifically noted that AI helped them develop Marvel’s Spider-Man 2 more quickly, while EA Sports believes AI was crucial to the quality of their upcoming game, CFB 25.

Developers recently laid off from Candy Crush creator Activision Blizzard say they’re being replaced by the AI tools they actually built. A Financial Times report also suggests that Electronic Arts (EA) is considering using more AI to speed up game development, especially now that it’s being sold to a new group of investors. EA employees are worried about the sale, fearing it could lead to significant job losses and studio shutdowns.

A recent survey revealed growing concerns among game developers about the impact of AI. Thirty percent now believe generative AI is harming the video game industry, a significant increase from 18% in 2023. Developers expressed worries about issues like copyright infringement, the environmental cost of running AI, and potential biases within AI programs.

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2025-10-17 17:10