Disney theme park prices go up around the same time every year – usually in early October. This has been happening consistently for several years, except during the pandemic. Each price increase understandably frustrates visitors, as their favorite experiences become less affordable.
Whenever Disney raises prices, people often wonder if the parks are becoming unaffordable. This question recently came up on Reddit, and one user made a key point: the price increases themselves are intended to test how much people are willing to pay – to find the limit of what guests will bear.
The answer to these issues is simply to increase prices, which naturally limits the number of visitors. The results confirm this strategy is working – fewer people are coming to the parks, but Disney is making more money. They consider this a successful outcome and aren’t concerned about complaints online.
That’s a valid observation, and I recognize it because I’ve expressed a similar thought before. Three years ago, I noted that one of the aims of raising prices was to discourage some people from visiting. As someone on Reddit pointed out, while prices have increased and appear to be affecting attendance, attendance at Walt Disney World actually rose in 2024, though not as dramatically as it did in the years immediately following the pandemic. The division of Disney responsible for the parks, Disney Experiences, is currently experiencing record profits.
Even though some visitors are staying away due to higher prices, those who are still coming are spending more. Since satisfied customers generally spend more money, Disney is focusing on making its wealthiest guests especially happy.
As one Reddit user noted, Disneyland and Walt Disney World easily sell out special ticketed events like Mickey’s Not-So-Scary Halloween Party. They’ve also had success with the pricey Lightning Lane Premiere Pass, which allows guests to skip lines and enjoy attractions at their own pace, without needing to make reservations.
So far, the high cost of Disneyland and Walt Disney World hasn’t stopped most people from visiting. While some are definitely frustrated with the prices, attendance hasn’t dropped significantly yet. If attendance does fall, and Disney’s profits actually increase as a result, that would be a positive outcome for the company. Plus, fewer crowds could mean a more enjoyable experience for those who still choose to go and can afford it.
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2025-11-10 22:08