The “Baby Shark Dance” video is YouTube’s most-watched ever, racking up over 16 billion views. Despite its massive popularity and years of dominating the internet, the creators at Pinkfong haven’t made as much money from it as you might think, according to recent reports. The financial gains are surprisingly small considering how widely the video has been seen.
Originally posted in 2016, the video quickly became incredibly popular and a part of pop culture, leading to the creation of merchandise, television series, live performances, and countless fan-made edits.
In 2020, it became the most-watched video on YouTube, surpassing “Despacito.” Since then, it has significantly increased its lead, now having almost twice as many views as Luis Fonsi’s hit song.
The videos have become popular all over the world, attracting families in many different countries and racking up millions of views. Usually, that level of popularity means a lot of money from YouTube ads, but surprisingly, that wasn’t the case here.
Baby Shark isn’t making nearly as much money as you’d think
The main reason for this is that Baby Shark is categorized as content specifically for children, which severely restricts how it can generate revenue.
Following a large settlement with the Federal Trade Commission regarding children’s privacy in 2019, YouTube stopped showing personalized ads, comments, and notifications on videos made for kids. This significantly lowers the amount of money creators can earn from videos targeted at young viewers, even if those videos become very popular.
According to The Wall Street Journal, Pinkfong brought in about $67 million in revenue last year, with a profit of around $13 million. While these are good numbers, they’re lower than many people expect for a video that’s been viewed so many times online. Experts point out that Baby Shark could have earned two to three times more if there weren’t rules limiting advertising on children’s content, but these restrictions currently limit how much money it can make from ads.
Pinkfong, known for its popular YouTube content, is now looking to expand its business. The company is planning to become publicly traded on South Korea’s Kosdaq exchange and is growing into new areas like mobile apps, product licensing, toys, and broader entertainment ventures worldwide.
Even though Baby Shark is incredibly popular, it’s building a brand more than making quick profits. To stay successful in the long run, it needs to expand into different areas instead of relying on continued viral hits.
The popularity of Baby Shark has led to some surprising uses. For example, in 2019, the city of West Palm Beach played both Baby Shark and the song ‘Raining Tacos’ in an effort to encourage people experiencing homelessness to move from the area.
A shopping mall in Canada once played the song repeatedly in an attempt to discourage homeless individuals from gathering around its property.
I was so shocked to hear about Ralan Styles. He was the rapper who blew up online with that incredible ‘Baby Shark’ remix, and sadly, he was killed in a shooting during a robbery attempt earlier this year. It’s just awful.
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2025-11-18 19:20