Square Enix Wants GenAI To Automate 70% Of Game QA By 2027

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Square Enix, a major video game company, announced a plan to use artificial intelligence to handle a large portion—around 70%—of the testing and bug-fixing process for its games by 2027. This move could significantly change how games are made and tested.

Along with its financial report, Square Enix shared an update on its business strategy. The company announced it’s working with the University of Tokyo’s Matsuo-Iwasawa Laboratory to explore using artificial intelligence to make game development faster and more efficient. This partnership was detailed on page five of their 20-page presentation.

The project, called “Joint Development of Game QA Automation Technology Using Generative AI,” brings together a research team of over 10 experts from the Matsuo-Iwasawa Laboratory and Square Enix. They aim to significantly speed up game development by automating 70% of the quality assurance and debugging process by the end of 2027. Ultimately, Square Enix hopes this research will give them an edge in the competitive gaming industry.

Artificial intelligence is a major point of debate in the gaming industry and beyond. Game developers and publishers are divided on whether to adopt it, with some seeing potential and others worrying about legal issues. Its use isn’t universal – for example, the creators of Subnautica 2 aren’t using AI, even though their publisher is heavily invested in it. Despite this, many companies, like EA, are encouraging their employees to use AI as a collaborative tool and are using their work to train these systems.

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2025-11-06 19:11