The increasing connection between artificial intelligence and video game development is likely to continue, particularly with major companies like EA encouraging their developers to use AI as a collaborative tool. While Microsoft Gaming CEO Phil Spencer has discussed Xbox’s use of AI, he’s stated that it’s currently focused on improving internal operations rather than game creation itself.
According to Spencer, Microsoft is currently using AI primarily to keep its networks secure and protect users. He explained at the Paley International Council Summit that the sheer volume of online activity makes it impossible to rely on human moderators alone. AI helps ensure conversations and topics are safe, especially for child accounts, by allowing parents and guardians to control who can interact with those accounts. While not the most exciting application of AI, Spencer emphasized its importance and his strong belief in its value.
Microsoft is heavily investing in artificial intelligence and voice commands, recently announcing plans to build these features directly into Windows 11. Meanwhile, leading game developers like Hideo Kojima and Glen Schofield are encouraging the use of AI tools in game development. In fact, a recent study shows that more than half of Japanese game companies are already using AI in their work.
Spencer was asked if Microsoft pushes developers to incorporate AI into their work, and he explained that he believes it’s best to leave that choice up to the developers themselves.
Spencer explained that creative teams are more likely to adopt tools that genuinely simplify their work. He believes forcing a specific tool on them doesn’t work well. Instead, he prefers to provide teams with options and let them naturally choose what best fits their needs.
A new report suggests Microsoft’s aggressive pursuit of profits could be backfiring, potentially leading to the recent large-scale layoffs and increased prices for Xbox consoles and Game Pass. The report also revealed that Microsoft CEO Satya Nadella earned $96.5 million in the 2025 fiscal year – about 480 times more than the typical Microsoft employee.
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2025-10-24 15:09