Social media users on TikTok are becoming popular with clips discussing the ‘meme scarcity’ expected in March 2025. Let me fill you in on what this phenomenon is all about.
The ‘March 2025 meme drought,’ also dubbed ‘The Great Meme Drought of 2025’ or ‘TikTok Great Depression March 2025,’ is a tongue-in-cheek trend where TikTok users ironically mourn the absence of fresh, viral memes in March 2025.
On March 10th, TikToker goofangel posted a video called “TikTok Great Depression March 2025,” suggesting that no new memes had been created by the ninth day of the month. This video garnered over 883,000 views and 119,000 likes, leading to numerous parodies and memes based on this concept.
Origins and evolution of trend
Goofangel’s video brought attention to the reappearance of the ‘I call Patrick Subaru’ meme, which was first seen in March 2021. The fact that it resurfaced suggests a lack of recent popular memes on the internet.
This sparked a widespread discussion and creative response on TikTok, with users leaning into the irony. Many creators edited historical photos from the actual 1929 Great Depression to depict the “meme-less” struggle of March 2025.
For example, TikTok user de.novo12 posted a compilation of Great Depression-era images on March 13, with the caption, “How the great March meme drought will be described in the history books.”
A different user, mrllime, posted an image featuring TikTok personalities with the caption, “When people claim they grew up financially struggling but never experienced the hardships of the ‘Great Meme Depression’ era.” This post garnered over 767,000 views and received approximately 141,000 likes.
The same day, content creator zachlath posted a viral video describing how he feels while “sending bro TikToks during the great meme drought of 2025,” racking up over 6.5 million views.
While many posts played into the absurdity of the “drought,” it’s worth noting that new memes did surface during March.
Popular trends like the ‘Nah she got you blushing twin’ meme and the ‘Dating a GM’ craze kept TikTok lively this month, proving that the “drought” was more a meta joke than reality.
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2025-03-17 00:21