The 21st annual Puppy Bowl reached a strong average of 12.8 million viewers on Sunday.
Since 2005, Animal Planet has been showing a special dog adoption event during Super Bowl Sundays. The total viewership for the 2025 edition was calculated by Nielsen, taking into account not just Animal Planet but also Discovery, TBS, truTV (all owned by Warner Bros. Discovery), Max, and Discovery+ streaming platforms as well.
I can’t help but express my delight as I share this exciting news: The Puppy Bowl, which captivated an average of 12.6 million viewers last year, saw a 2% boost this time around. Moreover, the 2025 edition of this heartwarming event set a new record on Discovery, TBS, and truTV, according to WBD, making it the highest-rated Puppy Bowl ever recorded on these channels!
On Animal Planet, the 2025 telecast saw a significant increase in ratings, climbing a staggering 25% compared to 2024. Similarly, the Discovery Channel witnessed a 36% surge, while TBS and truTV experienced an impressive 31% and 44% jump respectively, as reported by WBD. Although they didn’t disclose the exact ratings for those networks in either year, it’s clear that the appeal of the Puppy Bowl continues to grow among adults aged 25-54.
The three-hour broadcast showcased 142 rescue puppies from various shelters spread across 40 U.S. states and two foreign countries, competing in a contest between “Team Ruff” and “Team Fluff.” Companies supporting this event were Lyft, 1-800-Flowers, Victoria’s Secret Pink, the USO, E.L.F. Cosmetics, Dogtopia, Puppy Sphere, Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks, and Valpak.
(Or)
In a three-hour live event, 142 rescue puppies from shelters in 40 states across the U.S. and two foreign countries went head to head in a competition between “Team Ruff” and “Team Fluff.” The event was sponsored by numerous companies including Lyft, 1-800-Flowers, Victoria’s Secret Pink, the USO, E.L.F. Cosmetics, Dogtopia, Puppy Sphere, Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks, and Valpak.
(Or)
Over the course of a three-hour live broadcast, 142 rescue puppies from shelters in 40 states across the U.S. and two foreign countries competed against each other in a contest between “Team Ruff” and “Team Fluff.” The event had the backing of several companies like Lyft, 1-800-Flowers, Victoria’s Secret Pink, the USO, E.L.F. Cosmetics, Dogtopia, Puppy Sphere, Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks, and Valpak.
The Puppy Bowl was produced for Animal Planet by All3Media America’s Bright Spot Content.
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2025-02-12 22:16