Nintendo Talks Switch 2 Demand And Gives Small Update On Pricing

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During their most recent financial update, Nintendo has disclosed some fresh insights about the upcoming launch of the Switch 2. President Shuntaro Furukawa shared that they anticipate a substantial demand for the new gaming console. Furthermore, regarding the pricing strategy for the Switch 2, the executive clarified that there are currently no plans to lower the price.

Speaking directly about the upcoming launch, I’m thrilled to share that Nintendo is confidently expecting a massive wave of interest in our new console. In an effort to cater to this anticipated surge, we are boldly pushing ahead with production to satisfy as many gamers as we can. Our strategy involves gauging the initial demand, which we’ll do by closely monitoring the response to our April 4 Nintendo Direct for Switch 2 and the feedback from our hands-on Switch 2 Experience events.

Just like the initial release of the Nintendo Switch in 2020, where production had to be ramped up swiftly due to demand, the company is now preparing for similar circumstances with their consoles. Furukawa stated, “Given our past experience, we understand it won’t be simple to expand production capacity rapidly. Therefore, in order to react promptly when needed, we are making necessary preparations.

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This time, Nintendo appears ready to fulfill demand without encountering another chip shortage, as indicated by an industry expert who disclosed that Nintendo has organized its supply chain accordingly. Additionally, Nintendo has emphasized maintaining ample supply as a crucial aspect of their strategy to combat scalpers. However, they’ve faced a unique challenge with scalpers, as some people have been trying to resell non-transferable Switch 2 Experience tickets on eBay.

During the earnings call, a query about the potential cost of the Switch 2 was posed. Although Nintendo has yet to disclose the actual price or even an approximate figure for the Switch 2, Furukawa has outlined several aspects the company takes into account when determining pricing. These include current inflation and exchange rates, which Furukawa mentions have experienced significant fluctuations since the initial release of the Switch in 2017. Additionally, they must consider consumer expectations regarding Nintendo product pricing.

At present, I’m unable to provide an exact cost for the upcoming Nintendo Switch 2. However, we’re carefully considering multiple aspects in our pricing decision. It’s worth noting that there are currently no intentions to adjust the price of the existing Nintendo Switch console.

Although Nintendo hasn’t revealed the exact cost yet, analysts predict that the new console might be priced at approximately $400. In comparison, the initial Nintendo Switch was launched at $300 in 2017, which is roughly equivalent to $388 today after adjusting for inflation. Thus, a $400 price tag for the Switch 2 appears to be relatively similar to its predecessor when taking inflation into account.

As an excited enthusiast, I can’t wait for the April 4 Nintendo Direct to reveal more details about the Switch 2! In the meantime, let’s delve into all the information we have so far about this highly anticipated console.

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2025-02-10 17:09