Valve explicitly bans games that force players to watch ads

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Valve Corporation has recently modified the guidelines for distributing games on their Steam platform, introducing changes that are expected to be quite popular among gamers.

Moving forward, game titles requiring viewers to watch ads or engage with them will no longer be approved for distribution on Steam.

  1. This applies to both situations where watching or interactions are required to continue the game, as well as those where it only provides access to additional elements, such as rewards.
  2. Valve explains that games that use such solutions must change them. The company recommends that developers rework their creations into classic paid titles or use the traditional free-to-play model with microtransactions.
  3. Furthermore, Valve prohibits companies from charging other developers for access to Steam features, such as sale pages, bundles, store sites, or franchise pages.

It’s fantastic that all these improvements are being made, and the ones concerning advertisements will likely be well-received by gamers. The mobile gaming world is filled with games that bombard you with product promotions through videos, which doesn’t sit well with players in the PC market. It’s great to see Valve taking action to limit these practices on Steam, preventing them from becoming a significant issue down the line.

Apart from the recent advantageous alterations made by Valve, last week also saw the introduction of a fresh feature on Steam. This feature now alerts users when an Early Access game hasn’t received an update in quite some time.

  1. Steam website

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2025-02-10 17:01