A new report predicts that for the first time in 2025, spending on content by streamers will surpass that of traditional commercial broadcasters worldwide.
Based on Ampere Analysis’ latest data, it’s projected that worldwide content spending will amount to approximately $248 billion this year, representing a minor 0.4% growth compared to last year. This increase is a slight decrease from the 2% boost seen in 2014, which was primarily due to advertising expenses related to the U.S. election, Summer Olympics, and the conclusion of the Hollywood strikes in 2023.
This year, Ampere predicts that streaming services will account for approximately $95 billion in content spending, making up around 39%, whereas commercial broadcasting companies will contribute about 37%. The remaining 26% of the investment is expected to come from public broadcasters (9%), movie studios (8%), and pay-TV providers (7%).
Ampere forecasts that streaming services are set to spend around $95 billion on content in 2023, accounting for 39%. Commercial broadcasters will contribute roughly the same amount, or 37%, while public broadcasters (9%), movie studios (8%), and pay-TV providers (7%) make up the rest of the spending.
Lastly:
In terms of content spending this year, Ampere anticipates that streaming services will represent around 39% ($95 billion), with commercial broadcasters accounting for approximately 37%. The remaining shares are attributed to public broadcasters (9%), movie studios (8%), and pay-TV providers (7%).
As mentioned by Ampere, a U.S. commercial broadcaster, I’ve noticed they are scaling back their financial commitment towards content production following a year of one-off events. This reduction mirrors a pattern observed over the past five years, as they grapple with ongoing advertising revenue issues due to a decrease in linear viewing. Contrastingly, international commercial broadcasters have shown robustness, maintaining their investment in content throughout 2025.
2024 spending aligns with Ampere’s forecast, according to Peter Ingram, Research Manager at Ampere Analysis. He attributed this to several factors: the US election, the Summer Olympics, and the conclusion of Hollywood strikes. However, these positive influences were constrained by macroeconomic challenges and the persisting emphasis on profitability from leading streaming platforms.
By 2025, Video on Demand (VoD) service expenditures are projected to rise by 6%, thereby establishing these companies as the dominant forces shaping the content scene for the first time, eclipsing commercial broadcasters. The escalating investment in VoD, coupled with a more reserved approach from linear broadcasters, underscores the evolving nature of traditional television, as audience preferences gravitate towards digital platforms and streaming services.
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2025-02-04 13:16