DJ Mustard has partnered with Heinz temporarily for a unique collaboration, offering a fresh mustard flavor and special Heinz brand events exclusively.
Since 2010, Dijon McFarlane, professionally known as DJ Mustard, has been deeply immersed in the world of music, starting his journey as a beat producer. Remarkably, he collaborated with Tyga on ‘Rack City’ only a year into his career, which helped establish him among some of the most prominent names in rap music.
In the year 2024, DJ Mustard began collaborating with Kendrick Lamar. This collaboration resulted in the Grammy-winning hit ‘Not Like Us,’ which garnered attention due to its perceived diss towards Drake. This partnership continued as DJ Mustard worked on multiple tracks for Lamar’s ‘GNX’ album, one of them being ‘TV Off.’
The phrase ‘TV Off’ quickly gained popularity due to its catchy introduction, “MUSTAAAARD,” which resonated with many and even inspired a wave of viral internet memes.
After Lamar’s track blew up and made DJ Mustard famous for several months, I was given an exclusive opportunity to team up with Heinz, a globally recognized condiment brand, for a limited time.
DJ Mustard x Heinz collab coming summer 2025
DJ Mustard’s unique partnership involves unveiling a freshly crafted Mustard variety, all his own creation. The launch is set for the summer season of 2025, and in anticipation, Heinz shared a fun promotional post on their social media platforms hinting at its upcoming conclusion.
Heinz posted a tweet that combined two well-known tales about mustard, finally united,” (referencing the song titles ‘TV Turned Off’ and ‘At Last’ by Etta James).
Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard
— Heinz US (@HeinzTweets) February 3, 2025
This summer, DJ Mustard – affectionately titled the “Chief Mustard Officer” by Heinz – plans to incorporate the latest mustard flavor into his own culinary creations at select brand events where he’ll be showcasing his talents.
Todd Kaplan, serving as North American Chief Marketing Officer for Kraft Heinz, expressed his thoughts on the collaboration, stating that the initiative “aligns perfectly in numerous aspects.
According to Kaplan, “Just like Heinz with mustard, Mustard is fully dedicated to everything he shares with the world.” Since his first day here, it’s been remarkable to witness this level of commitment in our work. It might seem unusual at first, but working together makes sense from so many aspects, and it’s a genuine collaboration between us and Mustard – a real partnership between the brand and him.
For many years, he has shaped cultural trends, and his unique insights have played a vital role in orchestrating a year filled with unforgettable surprises for the audience.
Despite the fact that music enthusiasts won’t get a chance to experience DJ Mustard’s collaboration with Heinz until this coming summer, their anticipation is already palpable. They’ve been referring to it as “brilliant” and expressing excitement about the prospect.
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2025-02-04 02:21