Michelob Ultra, a beer known for teaming up with sports events and athletes, plans to make a comeback during Super Bowl LIX.
During the broadcast of the Big Game on Fox on February 9, an advertisement will mark the start of a year filled with sports sponsorships for the brand, potentially featuring events such as the Ryder Cup, FIFA Club World Cup, and NBA Finals, according to Ricardo Marques, Vice President of Marketing for Michelob Ultra.
The upcoming Super Bowl commercial for Anheuser-Busch InBev’s beverage features Willem Dafoe and Catherine O’Hara, who were recently seen together in “Beetlejuice Beetlejuice.” This advertisement will also include appearances by sports icons such as NFL legend Randy Moss, Olympic champion Ryan Crouser, and WNBA star Sabrina Ionescu. In a 60-second clip, Dafoe and O’Hara engage in a pickleball match to outplay their opponents and ultimately triumph with Michelob Ultra.
According to Marques, we aimed for characters who were both endearing and amiable yet had an edge of intensity and risk. He further explains that the ad appreciates the idea that friendly rivalry becomes even more engaging when there’s something significant at stake, like having Ultras involved.
Every year, Anheuser-Busch InBev tends to vary the lineup of brands it features during the Big Game, but Michelob Ultra has consistently been part of that roster for several years. This continuity suggests a demand among consumers for products that promote healthier living. Company executives believe there’s potential for further growth for Michelob Ultra, as people increasingly pay attention to the caloric and carb content of what they consume.
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2025-01-28 17:19