Adobe Makes $5 Million Additional Commitment to Fund Underrepresented Film, TV Creators

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Adobe, a prominent software company, has decided to invest an extra $5 million – beyond the $6 million they pledged last year – to aid creators and filmmakers from underrepresented groups in the movie and television sectors.

Founded in 2024, the Adobe Film & TV Fund aims to aid “numerous up-and-coming artists,” thereby promoting a wider range of perspectives and diversity within the film and television sector, according to the company’s statement. This commitment encompasses financial grants, charitable contributions, and donations of Adobe Creative Cloud products to these creators.

In 2021, the Adobe Film & TV Fund is teaming up with Group Effort Initiative (GEI) to offer Adobe workshops for aspiring filmmakers, editors, and marketers of the future. This partnership aims to further the careers of mid-career professionals from diverse backgrounds through workplace involvement, education, training, and mentorship programs to boost their growth within the entertainment sector, as stated by Adobe.

As a film enthusiast, I’m thrilled to share that in its second year, the Adobe Film & TV Fund will carry on its mission of collaborating with international organizations who align with Adobe’s dedication towards empowering creators from underrepresented groups. This partnership will offer these talented individuals direct, practical industry exposure through mentorships and networking events.

I’m thrilled to share that three talented filmmakers who received backing from the Adobe Foundation at Latinx House last year will be showcasing their work at the 2025 Sundance Film Festival. Among them is María Gabriela Torres, editor of “The Librarians”; Isabel Castro, director of “Selena y Los Dinos”; and Mario Fierro, editor of “Sweet Talkin’ Guy.” In years past, grants and contributions from Adobe have fostered creator fellowships and appearances at prestigious festivals like the Telluride Film Festival and Toronto International Film Festival.

Stacy Martinet, Adobe’s VP of marketing strategy and communications, emphasized the importance of diversity when it comes to storytelling in movies and TV. She explained that diversity isn’t just about appearances; it’s also essential to have a variety of distinct voices and creative minds behind-the-scenes, taking on roles as creators, directors, and leaders within the industry. These individuals bring forth diverse stories that mirror our real-world society.

I, as a supporter of the cause, am taking action alongside the Film & TV Fund commitment in response to the catastrophic L.A.-area wildfires. The Adobe Foundation has decided to contribute $1 million to both the California Community Foundation’s Wildfire Recovery Fund and the Entertainment Community Fund. Furthermore, I am proud to announce that Adobe will match all donations made to these funds at a rate of 100%. Let’s come together to help those affected by these devastating fires.

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2025-01-22 17:49