MVP Kids Scores Toonz Media, BLKBX Originals Deal for TV Series, Roblox Game (EXCLUSIVE)

by

The India-based international animation company, Toonz Media Group, is making significant investments in creating character-driven entertainment. They are collaborating with BLKBX Originals and MVP Kids to produce a fresh 3D animated series and a Roblox game centered around a well-known children’s brand.

The agreement involves creating 52 seven-minute episodes, which aims to broaden the influence of MVP Kids’ multicultural group of characters, extending their fame beyond their current book and educational material dominion.

Every year, Toonz, a studio renowned for creating more than 10,000 minutes of kids and family content, is taking a significant step towards multi-platform storytelling with this move. With past collaborations with industry giants such as Marvel (“Wolverine and the X-Men”) and Universal (“Mostly Ghostly”), Toonz plans to utilize its animation skills to deliver MVP Kids’ message of self-expression on television screens.

P. Jayakumar, CEO of Toonz Media Group, expresses that our team’s emphasis on diversity and individuality is reflected in our work, and this project fits right into our beliefs,” he says. “Working alongside partners who share our vision, such as MVP Kids and BLKBX Originals, has been an exceptional journey.

The new animated series signifies a substantial growth phase for MVP Kids, a company that has spent close to a decade strengthening its identity by producing books, puppets, educational curricula, and collaborations with Chick-fil-A’s kids’ meal promotions. According to the founder and president of MVP Kids, Mel Sauder, this animated series represents a logical progression in achieving the brand’s core objectives.

Fundamentally, MVP Kids aims to ignite a love for personal growth in character within children while embracing individuality and appreciating diversity, all without the apprehension of having to fit into typical social expectations, as Sauder points out.

This partnership reunites BLKBX Originals with Toonz Entertainment for a second time, as the content production company (a subsidiary of advertising agency BLKBX Creative Group) contributes its specialized entertainment marketing skills to the collaboration. With experience in campaigns for “Sonic the Hedgehog” and Netflix’s “Hubie Halloween,” their expertise is a valuable addition to this project.

Frank Donner, president and co-content head at BLKBX Originals, explains their goal: to create experiences that inspire and elevate people.

This deal integrates MVP Kids into the dynamic digital playground where modern children primarily spend their screen time, using the component of a Roblox game. The interactive gaming experience intends to transfer the diverse cast from the show into a world where players can personally delve into the universe of MVP Kids. Strategically, this move leverages Roblox’s vast youth audience – a platform that has grown in appeal for entertainment brands seeking to expand their IP beyond conventional media. The game aspires to fuse the educational essence of MVP Kids with the captivating mechanics that have made Roblox popular among young gamers.

The agreement, facilitated by Emerson Machtus, Vice President of BLKBX Originals, with Jayakumar and Sauder, is set to be introduced in the industry at Mipcom this October. In this role, Machtus will take on the producer responsibilities for BLKBX Originals on this specific project.

Read More

2025-01-22 13:46