As a follower of the cinematic world, I’ve learned that “The Flash” director, Andy Muschietti, shares his perspective on why our blockbuster, with an impressive budget of $200 million, didn’t perform as expected at the box office.
Released in the year 2023, “The Flash” movie amassed a total of $271 million during its screening period. While this is an impressive amount, it was still short of the significant sum needed to cover production costs and marketing expenses, which were estimated to be twice as much. Director Muschietti explained that the film failed to recover its costs because it didn’t attract audiences from all four demographic groups: male viewers over 25, male viewers under 25, female viewers over 25, and female viewers under 25, despite Warner Bros.’s best attempts.
Director Muschietti explained on ‘Radio Tu’s “La Baulera del Coso” show that ‘The Flash’ didn’t succeed due to several factors, primarily because it didn’t attract audiences from all four demographic groups (age, gender, and interest). In other words, it failed in this aspect. When a studio spends around $200 million producing a film, they aim to bring viewers as diverse as your grandmother to the cinemas.
Muschietti admitted that when talking privately with people, he discovered a lack of interest in The Flash compared to iconic characters such as Batman or Superman among some groups. This seems particularly noticeable in the female demographic, both under and over 25 years old.
In private discussions, it appears many people seem indifferent towards the Flash character, according to Muschietti. Notably, this includes the female audience segments. This sentiment seems to be working against the movie, a fact I’ve come to understand.
Beyond the challenges at the box office, “The Flash” encountered prolonged production delays and behind-the-scenes difficulties involving lead actor Ezra Miller.
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2025-01-12 21:16