As a seasoned media consumer with decades of experience under my belt, I find myself intrigued by CNBC’s new streaming service, CNBC+. Having followed the evolution of cable news networks and their transition to digital platforms over the years, this move seems like a logical step for CNBC to engage its core audience in a more comprehensive manner.
The decision to focus on delivering business news swiftly, accurately, and globally aligns with my personal preferences as a finance enthusiast who appreciates timely insights and international perspectives. The added bonus of accessing advanced market data and the ability to watch CNBC’s library on demand is an attractive proposition for me.
However, what truly piques my curiosity is the pricing strategy. At $14.99 a month or $99.99 a year, it falls within a reasonable range compared to other streaming services, but I am left wondering if the content and features offered will justify this cost for the average consumer.
In terms of competition, CNBC+ is not positioning itself as a rival to Netflix or Disney+, which may be a wise move given their massive content libraries and established subscriber bases. Instead, it aims to deepen its connection with existing viewers by offering a more immersive experience.
All in all, I am looking forward to seeing how CNBC+ unfolds and whether it will successfully achieve its goal of keeping me, and other business-focused viewers, engaged for extended periods. And who knows, maybe one day we’ll even get a glimpse of Joe Kernen’s secret recipe for his famous pancakes!
CNBC plans to charge $14.99 per month or $99.99 annually for a newly launched, focused streaming service named CNBC+. This service is envisioned as a means to broaden the reach of their popular business news channel, which is already widely viewed beyond the home.
An email sent out on Wednesday, addressed to individuals who have subscribed to CNBC’s digital services, highlights a special offer of $99.99 for a limited period of about two days. The mail features endorsements from prominent CNBC hosts such as Andrew Ross Sorkin, Deidre Bosa, and Becky Quick. According to Becky Quick, “We aim to provide the news quickly, first, accurately, and clearly, so that you can comprehend it.” Previously, EbMaster reported on CNBC’s plans for streaming in December.
Contrary to popular belief, the revamped CNBC+ isn’t intended as a competitor to Netflix or Disney+. Instead, it will primarily function as an extension of its existing cable network and international channels, meaning that it won’t produce new shows exclusive to this service. Additionally, it doesn’t plan on investing heavily in content expansion to provide films like “Wall Street” or “The Boiler Room.” You also won’t find CNBC anchors such as Joe Kernen sharing cooking tips or Sara Eisen starting a book club on the platform.
Rather than just an additional service, CNBC+ is perceived as a means for CNBC President KC Sullivan to achieve his objectives – to keep the network’s primary business news audience captivated for extended periods. With a “global feed,” viewers can tune in to programming not only from the U.S., but also from Asia and Europe, regardless of their location. Additionally, subscribers will have exclusive access to extensive market data and the option to watch CNBC’s collection of shows on demand, as detailed in an email sent out on Wednesday.
CNBC+ will be available in several packages. A comprehensive plan, priced at $599.99 annually, combines CNBC+ access with an online investment club managed by market expert Jim Cramer, along with a premium tier offering stock evaluations and price predictions, as well as the ability to track a customized portfolio. Individually, the premium tier (excluding the Cramer investment club) can be purchased for $299.99 per year or $34.99 per month.
CNBC reveals its streaming strategies as it gears up for separation, alongside other cable networks from NBCUniversal. The corporate parent, Comcast, intends to divide most of its cable assets from the NBC and Telemundo broadcast networks and the Peacock streaming service within the next year. This action enables the cable networks, facing declines in subscriptions and advertising, to utilize a larger portion of their generated income for their individual business goals, rather than contributing to a larger corporate body. This strategy has been communicated to cable employees by Mark Lazarus, the top NBCU executive who will head the new company.
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2025-01-01 19:46