As a seasoned cinema enthusiast with a penchant for discerning marketing acumen, I find the appointment of Eric Pallotta at Warner Bros. Discovery’s Max streaming division nothing short of exhilarating! With his extensive background spanning 18 years across entertainment powerhouses and burgeoning startups, coupled with his groundbreaking work at Netflix, it’s clear that he brings a wealth of expertise to the table.
Eric Pallotta is set to join the direct-to-consumer streaming department of Warner Bros. Discovery in the role of Group Senior Vice President for Global Brand, Social Media, and Editorial.
In his new position, Pallotta will spearhead the global development of social strategies and editorial campaigns for Max. Furthermore, he’ll collaborate closely with Zach Enterlin, HBO and Max’s executive VP for brand, content, and creativity, in managing the brand’s marketing efforts.
As a film enthusiast with over 18 years under my belt, I’ve had the privilege of working with various entertainment companies and innovative startups. I spent almost a decade at Netflix, where I was instrumental in launching their fan-focused social strategy and eventually managing their global brand. More recently, I served as the Chief Marketing Officer for Hatch, a company that produces sleep machines and original audio content. Prior to these roles, I honed my skills at PMK-BNC, a renowned public relations firm.
As a devoted cinephile, I’d rephrase it like this: “I, Shauna Spenley, Chief Marketing Officer at Max and Discovery+, am thrilled to announce that Eric, a trailblazer in the field of earned media marketing, is joining our team. His unmatched passion for storytelling, his strategic acumen, and his innovative marketing techniques will be crucial in shaping our global brand identity.
Pallotta expressed his excitement, stating, “It’s such an honor to team up with Max and guide the international brand’s social and editorial crew. With shows and films that are adored worldwide, I can hardly wait to be part of its continued expansion by establishing platforms for earned media and social campaigns that boost Max’s presence and celebrate global fan bases.
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2024-12-17 00:47