YouTube CEO Neal Mohan isn’t worried about creators moving to Netflix. He downplayed the idea that Netflix poses a significant threat, saying he doesn’t focus on the ‘competition.’
With over two billion people using it as of January 2026, YouTube is the world’s leading video platform. Since its launch 21 years ago, many competitors have emerged, including live-streaming services like Twitch and Kick, and traditional TV and movie providers like Netflix and HBO.
Netflix is increasingly becoming a player in the world of online influencers. They recently acquired popular shows ‘The Breakfast Club’ and the ‘My Favorite Murder’ podcast, both of which previously lived on YouTube.
Mohan recently spoke with the New York Times about how YouTube has evolved since he became CEO in 2023. The conversation included his perspective on growing competition from streaming services like Netflix and Apple TV.
Neal Mohan celebrates creators like Ms. Rachel over Hollywood “prestige”
Mohan responded confidently, saying he was pleased major streaming platforms view YouTube as a key part of popular culture, as evidenced by their attempts to recruit top creators. However, he doesn’t believe these creators will abruptly leave YouTube for other platforms.
I’ve been talking to the people who make content for YouTube a lot lately – seriously, several times a week! And what they keep saying is that, no matter what else they try, they see YouTube as their main base, their home, where they truly belong.
The popular show ‘Beast Games’ wouldn’t exist without MrBeast’s YouTube channel, and he understands that. It’s very unusual for YouTubers to remove all their content from the platform, and I can’t understand why anyone would do that.
They’re in a strong position to decline those requests, really. The good thing is, many other companies are eager to work with them, so they’ll likely agree to what our creators believe is best for their long-term success: staying independent.
I’ve been noticing Hollywood working with more and more online creators lately, and Mohan talked about that. He specifically mentioned people like Mark Rober and Ms. Rachel – you know, big stars on the internet – and how they’re starting to collaborate with the big studios.
Ultimately, around two billion people visit YouTube each month and discover content they enjoy. It’s a platform with creators and videos covering every possible interest, truly mirroring the diversity of people worldwide. We’re even seeing established Hollywood creators, like Alan Chikin Chow and Kinigra Deon, using YouTube to produce high-quality, scripted shows and even building their own studios.
I think shows like Ms. Rachel, Mark Rober, and Cleo Abram are just as good as, if not better than, traditionally produced, high-budget content. I’d confidently compare them to anything considered ‘prestige’ television or film.
Following his positive comments about Markiplier’s film, Iron Lung, Mohan recently shared his thoughts on YouTube and Hollywood, describing the independent film as a glimpse into the future of the movie industry.
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2026-04-01 20:49