Okay, so things got pretty crazy after we put out our first look at NVIDIA’s DLSS 5. Apparently, some people really didn’t like what we had to say, and sadly, a few even sent death threats to members of the team. Looking back, our founder, Richard Leadbetter, thinks we should’ve held off on publishing until we had a more complete picture. It’s a tough situation, but we’re trying to learn from it and do better in the future.
A tech website that specializes in detailed game performance reviews was among the first to test NVIDIA’s new DLSS 5 technology through a demo. But their first video about it received criticism, with many viewers saying it didn’t thoroughly investigate the technology’s capabilities.
The online response quickly turned negative, with many criticizing Digital Foundry for not questioning NVIDIA’s statements about DLSS 5. This new version of DLSS has been widely criticized for making characters look unnaturally smooth and artificial, like they’ve had a beauty filter applied, instead of staying true to the original artistic intent.
NVIDIA’s CEO Jensen Huang has called the criticism “completely wrong.”
Digital Foundry calls threats “unacceptable”
The DF Direct team addressed the feedback they received in a new video, admitting their initial report was hurried.
Leadbetter started by acknowledging that they received the feedback on the video and admitted they didn’t perform as well as they should have.
We had a lot of information to cover and very little time, so we immediately started filming after the demonstrations.
He also mentioned the team would have benefited from a more thorough evaluation of the technology and input from a broader range of people before releasing it.
We should have discussed the situation thoroughly with our team – both the positive and negative aspects – before making a public statement, but we didn’t take the time to do that.
Despite the criticism, Digital Foundry also condemned the extreme reactions directed at its staff.
Look, I get being passionate about things, but sending threats to the DF team isn’t the way to get your message across. Seriously, it’s way out of line and just isn’t okay. It doesn’t help anyone and honestly, it makes things worse. I really wish people would just express their opinions respectfully.
John Linneman, a contributor to Digital Foundry, had previously expressed his disappointment with the initial coverage. He didn’t participate in the follow-up video and later explained his views publicly.
This video clearly explains the team’s perspectives, and I wanted to clarify why I wasn’t involved yet – I just wasn’t ready to participate. I’ll share my own detailed thoughts shortly, but for now, I mostly agree with what Alex says in the video!
— John Linneman (@dark1x) March 18, 2026
He explained that the video effectively showcased the team’s perspectives, but he wanted to clarify why he hadn’t participated – he simply wasn’t feeling well enough to contribute at the time.
“I will share my own thoughts soon but my opinions largely mirror what Alex says in this video!”
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2026-03-18 18:49