UpScrolled is a new social media app quickly gaining popularity – it’s even surpassed TikTok in downloads! But what exactly is it?
TikTok has faced increasing scrutiny in the United States over the past year. Concerns about its ownership by the company ByteDance led to threats of a ban, with officials citing potential security risks.
As a huge TikTok fan, I was really worried when it started getting banned in different states! Thankfully, it looks like they’ve found a way to keep the app running in the US. Basically, TikTok sold a stake in their US operations to a new company called TikTok USDS Joint Ventures. Oracle, run by Larry Ellison, now gets a 15% share and is in charge of running TikTok’s algorithm, which seems to have satisfied regulators and stopped the nationwide ban.
Before the recent change in ownership, the app was facing pressure and users were switching to platforms like Instagram Reels and YouTube Shorts. Now, UpScrolled offers another alternative.
How does UpScrolled work?
UpScrolled is a new app gaining popularity, especially among TikTok users. It functions much like other platforms such as Threads, X, and BlueSky.
I’m really excited about this new platform, UpScrolled! It seems like you can share pretty much anything – text, pictures, videos, the works. What I love most is what their website says: it’s a place where everyone’s voice matters equally. Apparently, they’ve completely ditched shadowbanning, manipulative algorithms, and paying to boost your content. It’s awesome to find a social media site that feels genuinely fair and open!
The app has quickly become incredibly popular, reaching number one in the app store charts for social media in both the US and the UK. It’s also a top three app in Australia.
This isn’t about complicated technology or a marketing campaign. It’s about people like you demanding something better from big tech companies. We’re seeing growth from three countries, driven by genuine interest, and leading to real change. Thank you for supporting this alternative – it’s built by and for you.
— UpScrolled (@realUpScrolled) January 27, 2026
UpScrolled goes down due to influx of new users
The app’s recent surge in popularity led to a brief outage on January 26th.
They posted on X that the quick response caused their servers to overload, which was both frustrating and upsetting.
Whoa, things blew up fast! Seriously, you guys flooded our servers so quickly it was kinda crazy – frustrating, yeah, but honestly, really awesome to see so much interest. We’re a small team trying to build something different, something the big companies aren’t focusing on anymore. Right now, we’re running on coffee and pure adrenaline trying to keep up with the demand you created. Thanks for being patient – we’re working hard to get everything running smoothly!
— UpScrolled (@realUpScrolled) January 26, 2026
In recent years, many new social media platforms have emerged, often because people have become dissatisfied with the larger, more established apps.
Apps like Threads, Hive, Bluesky, Mastodon, and Lemon8 have already attracted users who previously used X (formerly Twitter) and TikTok.
It remains to be seen just how long UpScrolled will stick around in the thinking.
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2026-01-27 19:24