Kai Cenat reveals secret YouTube channel & new clothing brand amid Twitch hiatus

by

Popular Twitch streamer Kai Cenat has been quietly working on new projects since his recent Mafiathon 3 event. He’s been uploading videos to a hidden YouTube channel and also launched his own clothing brand called Vivet.

Kai Cenat is a veteran in the world of live streaming. He recently broke his own record for the most subscribers on Twitch during his latest marathon stream, Mafiathon 3, solidifying his place as one of the platform’s biggest stars.

He’s been quiet online since that month-long event ended. It’s appeared that way, anyway. Aside from a brief appearance where he talked about his mental health and personal life, he hasn’t shared much with fans, and some people are even speculating he might stop streaming altogether.

Although it’s uncertain what the future holds for his streaming career, Kai Cenat is still actively creating content. He’s been quietly posting videos on a private YouTube channel and simultaneously building his own clothing brand.

Kai Cenat has been uploading content on a secret YouTube channel

In a recent video posted on January 13th, popular YouTuber Kai Cenat shared that he has a second, private YouTube channel. Called ‘Kai’s Mind,’ he’s using it to share his personal thoughts and experiences as he focuses on self-improvement.

The channel features videos of his workouts, him practicing reading, and his first attempts at sewing. As of now, none of the videos have gained much traction, with only a few hundred views each, which suggests the channel wasn’t easily found. The earliest video was uploaded on December 25, 2025.

Why all the mystery? It turns out a lot of what’s been kept under wraps involves a new business for Kai Cenat. The popular streamer is launching his own fashion brand – it’s more than just a casual interest, he’s officially entering the industry!

Kai Cenat reveals his own fashion brand, Vivet

After wrapping up the final Mafiathon stream, Kai Cenat spent much of late 2025 in Italy, where a cameraman followed him to capture his experiences in the fashion industry. While many initially thought he was simply taking a vacation to escape the spotlight, he was actually filming a project.

Actually, Cenat was focused on launching his own business. He was learning how things are designed and made at different workshops, seeing products like shirts, boots, bags, and jeans come to life. He shared that this was the first time he’d felt truly passionate about something outside of making videos and other online content.

He emphasized this wasn’t about simply lending his name to a product for profit. Instead, he’s excited to give fans a behind-the-scenes look at his entire creative process and explore opportunities beyond just making content.

So, my gamer tag, Vivet, actually means ‘will live’ in Latin. It’s a reminder to push beyond what people expect from me, to not just be stuck playing one type of character or sticking to one strategy. It’s about evolving and not being limited!

Although we don’t know exactly when the first products will go on sale, the brand’s website is now online. Interested customers can sign up for a waiting list to be among the first to buy their initial offering: a journal.

I’m so excited about this journal! It looks like Kai Cenat is really letting us in on everything – all his ideas, sketches, even the stuff that doesn’t quite work out. It’s awesome that he’s sharing the whole creative process with all of us.

On October 17, 2025, Kai Cenat applied to trademark the name “Vivet.” Interestingly, another trademark application was filed that same day for “ET3,” which is also a clothing brand. Both applications are currently being reviewed, and Cenat hasn’t yet revealed what ET3 is.

Read More

2026-01-14 01:49