Sony’s Blockchain Idols: Because Fans Needed More Ways to Spend Money 💸

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Soneium, Sony’s “We-Can-Do-Blockchain-Too!” project, has partnered with IRC APP-Japan’s answer to “What if Fashion Week, but with more squeaky voices?” 🎤

Because nothing says “fan engagement” like turning human affection into measurable on-chain metrics. Asia’s entertainment industry is leading the charge, proving that Western markets are, as usual, late to the party-probably still trying to figure out how NFTs work.

Sony’s Blockchain Play: Because Idols Need More Spreadsheets 📊

The IRC, Japan’s biggest festival of “Wait, are they singing or is that a dial-up modem sound?”, is teaming up with Sony to make fandom feel like a part-time job. With 11,800 attendees and 107 idol groups, this collab is basically a Ponzi scheme… but with more glitter.

The goal? To “reward” fans for their obsessive social media posts by converting them into “IRC Score,” which can be redeemed for… checks notes… early ticket access. Because nothing says “I love my idol” like being first in line at 4 AM.

Fans can now climb the ranks from “Regular” (read: peasant) to “Gold” (read: financially ruined). And yes, there’s an on-chain Fan Vote-because democracy works so well on Twitter, why not blockchain?

Soneium, Sony’s blockchain mainnet (launched in 2025, because they were busy counting all their PlayStation profits), promises lower fees and higher throughput. Translation: “We fixed Ethereum’s mistakes… probably.”

Asian Entertainment: Where Fans Are the Real CEOs (But Still Get Paid Like Interns) 👔

Korea’s tripleS is out here treating blockchain like a pyramid scheme-except the product is K-pop and the payoff is “influence.” Fans buy NFTs to vote on song choices, proving that capitalism will find a way to monetize even your Spotify playlist.

Meanwhile, China’s HYBE and Tencent are building superfan economies so robust, they make Wall Street look like a lemonade stand. G-DRAGON’s concerts pull in 7 million online viewers-because nothing says “intimate fan experience” like watching a pixelated livestream.

Web3 Fails: Because Not Every NFT Can Be a Bored Ape 🦍

Momentrica, HYBE’s NFT platform, flopped harder than a middle-school talent show. Turns out, selling JPEGs of BTS members wasn’t enough-fans wanted utility. Who knew?

The lesson? Successful Web3 in entertainment needs more than digital Beanie Babies. It needs… drumroll… actual engagement. Sony’s Soneium might avoid this fate-or it might just be another corporate blockchain gravestone. Place your bets! 🎰

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2025-11-28 06:12