
The Fithian Group has introduced an innovative digital and marketing platform called “Attend,” designed to bring filmmakers and producers together directly with theaters, cutting out the need for traditional distributors. This platform aims to make theatrical distribution more accessible and increase the number of movies receiving widespread cinema releases. Notably, this concept has received backing from well-known filmmakers such as Sean Baker, Steven Soderbergh, Damien Chazelle, and Patty Jenkins, who have all endorsed it by signing a statement of support. The Fithian Group was founded in 2023 by executives John Fithian, Patrick Corcoran, and Jackie Brenneman from the National Association of Theatre Owners.