As a gamer who has been following Ubisoft for over two decades, it’s hard not to feel a pang of nostalgia as I watch their stock price plummet like a falcon diving towards an unsuspecting rabbit. I remember the thrill of the first Assassin’s Creed, the excitement of Rainbow Six Siege beta, and the endless hours spent in Far Cry wildernesses.
Following recent updates, the share price of Ubisoft on the French stock market dropped approximately 20% today. At the opening bell at 9:00 AM CEST, the value of this video game publisher (known for titles like Assassin’s Creed, Far Cry, and Rainbow Six) was around €9.12. In comparison, these shares were valued at €11.40 only yesterday.
Over the past three months, we’ve seen a continued downturn that began back in mid-June. At that time, Ubisoft shares were valued between 19 and 22.5 euros. However, this trend has resulted in a drop of more than 50% from the initial value.
The ongoing problems of Ubisoft
It’s clear that yesterday’s announcement by Ubisoft about delaying Assassin’s Creed: Shadows has contributed to today’s fluctuation in the exchange rate. The French publisher postponed their last major title for the year, which led investors to call for an investigation into the company due to a lack of substantial successes. This aligns with the desires of one of Ubisoft’s smaller shareholders. It’s plausible that this situation could lead to the resignation or removal of Yves Guillemot as CEO of Ubisoft.
In other words, it appears the company emerged from today’s events without any significant harm; however, the situation could shift before the end of the day, as there is another possible exchange rate adjustment coming up this week.
Interestingly, it’s possible that the “slight” decrease [in sales or performance] might be due to the internal investigation inside the company, which may have provided some reassurance to investors about potential future improvements within the company. In addition, Ubisoft has announced that all upcoming games from their catalog will be simultaneously available on Steam at launch. Previously, PC editions were initially released in the publisher’s store (and Epic Games Store) before becoming available on Valve’s platform, but this practice will now cease after five years.
Of course, these are just speculations, and Ubisoft’s situation is still dire. Since 2021, the value of the company’s shares has drastically decreased, despite many – seemingly – big premieres. The fact that even with a rich catalog of its own series and with the support of brands such as Star Wars, Avatar, or Mario, the results of the French publisher have long raised investors’ concerns, says a lot about the realities of the publisher.
As a dedicated gamer, I’m keeping a keen eye on the developments at Ubisoft. I’ll share any updates about their current status and future moves as soon as they become available.
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2024-09-26 15:01