Top 10 Video Games with Most Popular Merchandise

As a die-hard gamer with decades of experience under my belt, I must say that the list of popular video game merchandise presented here truly resonates with me. Growing up, I remember eagerly awaiting the release of each new game, devouring every bit of lore, and longing for any tangible piece of memorabilia to bring a slice of my virtual world into reality.


According to findings by Journo Research, here are the video games that currently have the most sought-after merchandise. Video games have grown into a worldwide sensation, with some franchises inspiring Hollywood to produce movies. However, before gaming made its mark in the film industry, fans frequently requested merchandise tied to their favorite games. When someone becomes an admirer of something specific, they often desire items that symbolize what they’re fond of.

Keeping this thought in our heads, we’re listing the top ten video games known for their popular merchandise.

Top Video Game Merchandise

Here’s a full list of the most popular video game merchandise.

#10 The Legend of Zelda

Top 10 Video Games with Most Popular Merchandise

Among the timeless games on this list, The Legend of Zelda series stands out as one. Originally debuting in 1986, it has become a cornerstone alongside Nintendo’s iconic character, Super Mario. It’s no wonder that many fans are drawn to owning Zelda merchandise. For dedicated Zelda enthusiasts, displaying Link’s Master Sword and Tri-Force shield is a symbol of pride. Furthermore, some fans even enjoy cosplaying as the adventurous Link due to his instantly recognizable appearance.

As a passionate gamer, I’ve stumbled upon some fascinating insights about The Legend of Zelda! It turns out this epic series ranks tenth when it comes to merchandise popularity, and on average, 6,893 people per 100,000 search for it monthly. And guess what? If you’re a Wyoming resident like me, “Legend of Zelda merch” is one of the most searched terms in our state! It’s amazing to see the enduring love we all have for this legendary game series.

#9 Cyberpunk 2077

Top 10 Video Games with Most Popular Merchandise

Among the games on this list, Cyberpunk 2077 is a relatively new one. Although a follow-up to the game hasn’t been released yet, its merchandise has garnered immense popularity among fans. Despite facing delays in its initial release towards the end of 2020, the characters and in-game items were captivating enough for fans to develop a strong affection.

The video game Cyberpunk 2077 is the ninth most searched game, with an average monthly search rate of about 7,400 searches per 100,000 people. This popular 2020 action game offers a range of merchandise such as replicas of character outfits and figurines.

#8 Fortnite

Top 10 Video Games with Most Popular Merchandise

As a die-hard fan, I can’t help but acknowledge the undeniable popularity of Fortnite, whether it sparks joy or stirs frustration. Ever since its debut in 2017, Epic Games’ battle royale sensation has grown into an iconic game that’s hard to ignore today. It’s a common misconception that Fortnite is just for kids; in fact, the adult community is also a significant part of the game’s massive fanbase who enjoy jumping into the action.

Currently, Fortnite often partners with popular cultural references across various domains. As a result, players have even more incentives to continue buying items, since beloved characters from different series are now incorporated into the game.

It appears that Fortnite, launched in 2017, is quite popular when it comes to merchandise, ranking eighth in popularity with an average monthly search volume equivalent to 8,538 searches per 100,000 people. This game has a substantial fanbase and offers a diverse range of merchandise items. Interestingly, “Fortnite merchandise” is one of the most frequently searched terms in Louisiana.

#7 Stardew Valley

Top 10 Video Games with Most Popular Merchandise

Stardew Valley, developed by Eric “ConcernedApe” Barone, stands out as one of the games rekindling gamers’ affection for 64-bit gaming. It’s a Farm Simulation game infused with RPG and Action Adventure components that have left an impression on fans due to its charming visual style and engaging NPC characters.

As a dedicated gamer, I can’t help but feel proud when I hear Stardew Valley ranks seventh in merchandise popularity! With an average monthly search volume of 9,404 per every 100,000 people, it’s no wonder this 2016 farming simulator has such a dedicated fanbase. The fact that our favorite game characters are now gracing merchandise is just the cherry on top! Interestingly, “Stardew Valley merch” is one of the most searched terms in Minnesota and Wisconsin, which only adds to my appreciation for this fantastic game.

#6 Resident Evil

Top 10 Video Games with Most Popular Merchandise

It’s not surprising at all that many fans are deeply fond of the chilling Resident Evil series, given its origins dating back to 1996 on the original PlayStation. This was one of the pioneering 3D horror games in the market, which drew in a wave of horror enthusiasts who eagerly demanded more from the creators at Capcom. Today, we have a total of 30 Resident Evil games, encompassing main series installments, spin-offs, and remakes, reflecting the enduring popularity of this terrifying franchise.

In simpler terms, the classic horror game series Resident Evil ranks sixth in popularity, with an average of about 9,882 searches per month for every 100,000 people. This beloved franchise has sparked a wide variety of merchandise, such as sunglasses and plush toys.

#5 Final Fantasy

Top 10 Video Games with Most Popular Merchandise

Back in the day, I got hooked on a timeless series – the Final Fantasy franchise. Its first installment dropped way back in 1987, and ever since then, it’s soared to become one of the most revered Japanese Role-Playing Games (JRPGs) out there in video game lore. What really made this franchise stand out was its unique cast of characters.

In each installment of this series, unique characters were developed who ultimately became iconic figures, often hailing from Final Fantasy VII. Names like Cloud, Tifa, and Sephiroth are frequently the first that come to mind when mentioning Final Fantasy, although there are many other beloved characters contributing to the franchise’s enduring appeal.

Final Fantasy is the fifth most popular merchandise, attracting around 10,690 searches per month for every 100,000 individuals. States like Delaware and Nevada are known for regularly searching for “Final Fantasy merchandise.

#4 Baldur’s Gate

Top 10 Video Games with Most Popular Merchandise

The Baldur’s Gate series, initially developed by BioWare and later Larian Studios, is a video game inspired by the beloved tabletop RPG Dungeons & Dragons (D&D). Given D&D’s massive fanbase, who often immerse themselves in their characters by dressing up, it’s no wonder that Baldur’s Gate has become one of the highly sought-after video game merchandise. After all, owning official merchandise from the game itself adds another layer to the fantasy experience!

Based on a recent analysis, Baldur’s Gate is the fourth most searched game, with an average of 11,003 searches per month for every 100,000 individuals. The study indicates that merchandise related to Baldur’s Gate is particularly popular in South Dakota and Washington.

#3 The Last of Us

Top 10 Video Games with Most Popular Merchandise

Among the survival horror games listed, one that stands out for its excellence is The Last of Us. Though Resident Evil holds an iconic status in the horror genre, it’s hard to ignore The Last of Us’ dominance. Its narrative depth sets it apart, and it was created by Naughty Dog – a studio renowned for making indelible marks on the gaming world through hits like Crash Bandicoot, Jak and Daxter, and the Uncharted series.

According to recent research, The Last of Us ranks third in terms of popularity among video game merchandise, with an average monthly search volume of approximately 14,125 searches per every 100,000 people. The television adaptation, featuring Bella Ramsey and Pedro Pascal, garnered extensive praise from critics and led to a surge in demand for the game’s merchandise.

#2 Elden Ring

Top 10 Video Games with Most Popular Merchandise

Among fans of Souls-like games, the Dark Souls series will always hold a special place. Yet, it’s Elden Ring that has significantly boosted the popularity of this genre among gamers. Notably, both franchises hail from the same developer, FromSoftware Inc., which suggests that they have played a significant role in shaping the success of the Souls-like genre.

In simpler terms, Elden Ring ranks second in popularity, with an average monthly search interest of about 17,697 searches for every 100,000 people. This widely-loved 2022 game has sparked a range of merchandise, from candles to unique plant pot holders.

#1 Fallout

When you think about the game Fallout, it’s hard not to recall the instantly recognizable Vault Boy mascot. Fallout is undeniably one of the most beloved video games out there. The creators at Bethesda have crafted a massive post-apocalyptic open world that players can’t wait to delve into. Besides the stunning game aesthetics, the characters and in-game objects are so distinctive that many gamers yearn to own them in reality, from everyday items like backpacks to advanced gadgets such as the Pip-Boy.

Based on research findings, it appears that Fallout video game items are highly sought-after and currently top the charts in terms of popularity, with an average monthly search volume of approximately 58,513 searches per 100,000 individuals. This increased interest in merchandise can be attributed to the successful launch of the Amazon Prime adaptation earlier this year. One distinctive feature of Fallout merchandise is its instantly recognizable mascot, Vault Boy.

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2024-09-26 07:09